Our company

Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product areas Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), and Lights (matches, lighters, and complementary products).

Swedish Match’s vision is a world without cigarettes.

Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.

Production is located in seven countries, with sales concentrated in Scandinavia and the US. In Sweden, the Group has an independent distribution company.