Our company

Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product segments Snus and moist snuff, Other tobacco products, and Lights. Production is located in seven countries, with sales concentrated in Scandinavia and the US.

Swedish Match's vision is a world without cigarettes

Vision and strategy

Our markets

Swedish Match is a global company, with strong local brands. Swedish Match also has international brands, such as General snus and Cricket lighters. The Company’s largest markets are in Scandinavia and the US.

In focus

The Code of Conduct represents the commitment of Swedish Match and of all employees to conduct business activities in a responsible manner and consistent with applicable laws and regulations. The Code consists of a number of topics related to the following four areas: our people, our business, our environment, and our job and workplace.

Jacob Fredrik Ljunglöf

Swedish Match has a long history in the US and Europe

Company history

The Swedish Match organization comprises three divisions and the Corporate functions. Swedish Match operates in eleven countries and our products are sold across the globe.

Swedish Match in figures

Sales, MSEK
Operating profit, MSEK
Number of employees