Our product categories and markets
Swedish Match is leading the way toward A world without cigarettes. With its smokefree portfolio of snus, moist snuff, chewing tobacco and the driving force from nicotine pouches, the Company is well-placed to further its journey toward this world. For the product segments Cigars and Lights, the product portfolios deliver outstanding consumer value in their respective markets.
The markets in which Swedish Match engages, and the market segments in which Swedish Match competes, reflect the Company’s intentional and long-lasting evolution of its portfolio of products, in harmony with changing consumer trends, in line with a strategy that contributes to the vision of A world without cigarettes.
Swedish Match portfolio of smokefree products runs the range from more traditional offerings, such as moist snuff and chewing tobacco in the US, to snus with both modern and traditional varieties (primarily in Scandinavia), to nicotine pouches, the most recent and major development within smokefree products. In the US, Swedish Match also sells machine made cigars, which has historically played an important part of the overall product portfolio, providing opportunities for income growth and category management on the US market. Swedish Match also participates in the markets for other products, such as matches, lighters and certain fire related products for household and outdoor uses, sold in many countries throughout the world.