Our product categories and markets
Swedish Match is leading the way toward a world without cigarettes. With its smokefree portfolio of snus and the driving force from nicotine pouches, the Company is well-placed to further its journey toward this world.
The markets in which Swedish Match engages, and the market segments in which Swedish Match competes, reflect the Company’s intentional and long-lasting evolution of its portfolio of products, in harmony with changing consumer trends, in line with a strategy that contributes to a world without cigarettes.
Swedish Match portfolio of smokefree products runs the range from more traditional offerings, such as snus with both modern and traditional varieties (primarily in Scandinavia), to nicotine pouches, the most recent and major development within smokefree products. In the US, Swedish Match also sells machine made cigars, which has historically played an important part of the overall product portfolio, providing opportunities for income growth and category management on the US market.
