Smokefree
In the US, the Company is the biggest participant in the nicotine pouch market with its ZYN brand, as well as the largest producer of chewing tobacco. The Company also holds the third largest position in the moist snuff category, and has a longstanding presence with its General snus. In Scandinavia, Swedish Match enjoys the market leading position for its snus products, as well as holding the number two position in the Scandinavian market for its nicotine pouches. In Europe, Swedish Match has introduced nicotine pouches in a number of countries. The Company is also present with its niche chewing tobacco products of chew bags and tobacco bits, as well as with snus in Switzerland.
Main brands
The US
Nicotine pouches: ZYN
Snus: General
Moist snuff: Longhorn, Timber Wolf
Chewing tobacco: Big Duke
Scandinavia
Snus - Sweden: General, Göteborgs Rapé, Kaliber, Kronan, Ettan
Snus - Norway: General, G.3, The Lab, Nick & Johnny
Nicotine pouches - Sweden and Denmark: ZYN
Nicotine pouches - Norway: G.41)
Pouches with neither tobacco nor nicotine - Sweden and Norway: Onico
Chew bags - Denmark: Göteborgs Rapé, Thunder
Tobacco bits - Sweden, Norway and Denmark: Oliver Twist
Other markets
Snus: General
Nicotine pouches: ZYN
Chew bags: Thunder
Tobacco bits: Oliver Twist
Main markets
The US, Sweden, Norway, Europe
Production units
Production in Sweden (snus, nicotine pouches), the US (moist snuff, nicotine pouches, chewing tobacco) and Denmark (nicotine pouches, snus, chew bags and tobacco bits).
Financial development
| Key data | 2020 | 2019 |
|---|---|---|
| Sales, MSEK | 10,651 | 8,914 |
| Operating profit, MSEK | 5,142 | 3,997 |
| Operating margin, % | 48.3 | 44.8 |
| EBITDA | 5,539 | 4,353 |
| EBITDA margin, % | 52 | 48.8 |
See financial tables by product segment for more financial information.
1) Nicotine pouches in Norway contain small amounts of tobacco for regulatory reasons.
