Pursuing our vision represents a great commercial opportunity as well as a significant contribution to society.

Our approach to sustainability

Our vision of A world without cigarettes is central to our sustainability strategy and how we contribute to making the world a better place.

Through our strategy, we emphasize five focus areas – Improve public health, Ensure ethical business practices, Reduce environmental impact, Human rights in our supply chain, and Equal opportunity – areas where we believe we have the ability to directly or indirectly influence meaningful outcomes or where adverse developments could have a negative impact on our businesses.


Our focus areas

SBTi has approved Swedish Match's GHG Reduction Targets

Swedish Match has committed to reduce absolute scope 1, 2 and 3 GHG emissions 41 percent by 2030 and 75 percent by 2050 from a 2017 base year. In 2018, these targets were submitted to the Science Based Targets initiative (SBTi)1) for an official validation and verified against the SBTi criteria. Swedish Match is proud to announce that in March 2019, the targets were approved. This means that SBTi has recognized Swedish Match’s targets as being science-based and thus in line with the level of decarbonization required to keep global temperature increase below 2 degrees Celsius compared to pre-industrial temperatures.

1) SBTi is a collaboration between CDP, the United Nations Global Compact, World Resources Institute (WRI) and the World Wide Fund for Nature (WWF). The SBTi defines and promotes best practice in science-based target setting and independently assesses and approves companies’ targets.

In focus

While our sustainability work spans across a broad array of topics, for best impact and transparency we believe that group-wide efforts and reporting are most effective if concentrated to key areas of focus with strong organization ownership.

The Code of Conduct represents the commitment of PMI and Swedish Match employees to conduct business activities in a responsible manner and consistent with applicable laws and regulations.

A value chain perspective helps Swedish Match to identify how it can best manage its impacts and create maximal value. The Group’s sustainability risks related to the value chain and how they are managed are also identified here.