News; May 24, 2012 12:00 PM CET

Nick & Johnny snus launched in Sweden

In June, Swedish Match introduced the snus brand Nick & Johnny in Sweden. The brand stand out with its urban design and distinctive assortment.

In 2006, the Nick and Johnny brand of snus was launched in Norway. The new snus quickly became a success. Today the brand is the third largest on the Norwegian market. The products are now also being made available in Sweden.

- Nick & Johnny is a newcomer with an attitude. The design is edgy and aggressive, and the flavors speak for themselves, says Fredrik Beltzér, Brand Manager.

The Nick and Johnny brand is available in four different pouch varieties. All will be available in Sweden during the summer.

  • Original Edge - original large portion
  • White Heat - white large portion
  • Crushed Ice - nicotine strong original with clear hints of fresh mint
  • Radical Red - nicotine strong original pouch with peppery chili flavor

Nick & Johnny varieties are available in selected bars and restaurants, as well as Pressbyrån from week 25. After the summer, the products will be available to buy in a wider range of shops. Priced at around 50 SEK.