News; May 11, 2007 CET

Not without my snus

Swedish Match has nearly 20 different brands of snuff and snus, but Swedish golf pro Fredrik Jacobson knows which brand he prefers. “General is without a doubt my favorite snus, I have used it for 15 years,” says Fredrik Jacobson.

Fredrik Jacobson scored his breakthrough in the golfing elite in 2003 with three victories in the PGA European Tour. Sponsoring cooperation with Swedish Match commenced that year.

"It began when I played the US Open 2003 and only had enough snus for the first week. When I qualified for the next tournament on the PGA Tour, I had to immediately send for an emergency supply of snus from Sweden. This is how I came into contact with Swedish Match and we started to work together," said Fredrik Jacobson.

Since then, he does not want to run the risk of being without his snus. Fredrik Jacobson now receives a monthly shipment of General portion-packed snus and loose snus to his home in Florida where he lives with his wife Erika and their two daughters. "I have heard that Swedish Match has test launched General in the US. The Americans who tried Swedish snus liked it, so General should be well received here," says Fredrik Jacobson.

Since 2004, Fredrik Jacobson has been participating in the PGA Tour in the US. In April this year, he competed for the first time after a seven-month break due to injury and operation on his wrist. His hand functioned well during the competition at Hilton Head, South Carolina and although Fredrik Jacobson missed the cut, he was very satisfied with his game.

"I have never ever been away from golf for such a long period and I had to work extra hard with rehabilitation and training to return. It feels unbelievably good to compete again."

Since then, Fredrik Jacobson has played impressively in several tournaments. At the time this issue of Swedish Match Inside went to press, his best performance this year was seventh at the EDS Byron Nelson Championship in Irving, Texas.