News; Nov 9, 2009 4:49 PM CET

Swedish Match gives 1847 a facelift

Swedish Match is taking over production and sales of the 1847 brand, on license from Philip Morris. Simultaneously, the format and design of 1847, Philip Morris’s flagship product in the snus category, will be refined and its recipe enhanced.

Snus 1847Earlier this year, Swedish Match and Philip Morris International entered into a partnership agreement aimed at strengthening the global smokefree tobacco category. As part of this partnership, Swedish Match will now be responsible for production and sales of the brand.

“1847 by Philip Morris” under license. “1847 is a first-class premium snus and it is a privilege for Swedish Match to have been given the opportunity to develop and strengthen the brand. Our expertise and many years of experience in product development ensure that 1847 will be given the same high level of quality as Swedish Match’s other products,” says Anna-Karin Karlsson, Marketing Manager at Swedish Match.

Now that Swedish Match is manufacturing “1847 by Philip Morris”, the product’s brand image is being updated in terms of new packaging and design. To improve the product, Swedish Match has also refined the flavor and created a brand new recipe in response to consumer opinion. The flavor of 1847 in its Swedish Match version is described as a medium-bodied tobacco flavor with clear elements of bergamot, fresh herbs and dried fruit.

The new cans are available in stores from Monday, November 2, 2009.