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Press release; Feb 14, 2002 9:01 AM CET

Swedish Match announces new prices on moist snuff, for sale in the US

Swedish Match announces new prices on moist snuff, for sale in the US

Swedish Match AB announced today that Swedish Match North America have increased wholesale prices on its moist snuff by 11 cents per can, effective February 20, 2002. The new wholesale list price for Timber Wolf will be $1.46 per can, and for Sequoia and Renegades $2.58 per can.

Swedish Match is an international group with its head office in Stockholm. The company manufactures a broad range of products within the OTP (Other Tobacco Products) category, with smokeless tobacco as its core business along with cigars and pipe tobacco, as well as matches and lighters. The products are sold in approximately 140 countries. Sales for the twelve months ending December 31, 2001 amounted to 13,635 MSEK. Swedish Match is listed on Stockholmsbörsen (SWMA) and on NASDAQ (SWMAY).

For further information, please contact:

Sven Hindrikes, Executive Vice President and office +46 8 658 02 82 Chief Financial Officer mobile +46 70 567 41 76

Bo Aulin, Senior Vice President, Secretary office +46 8 658 03 64 and General Counsel mobile +46 70 558 03 64

Emmett Harrison, Vice President, Investor office +46 8 658 01 73 Relations mobile +46 70 938 01 73


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