Press release; Nov 6, 2006 9:38 AM CET

Extraordinary General Meeting of Swedish Match AB (publ)

The shareholders of Swedish Match AB are hereby notified of the Extraordinary General Meeting of Shareholders to be held on Monday 4th December 2006 at 2:00 p.m. at the Company’s premises at Rosenlundsgatan 36 in Stockholm, Sweden.

The Board of Directors proposes approval of a new mandate to decide, before the next Annual General Meeting, to repurchase shares so that the number of shares held in treasury will not exceed 10 percent of the total shares of the Company for a maximum value of 1,250 MSEK. In addition a proposal will be made to cancel 20,596,181 shares held in treasury with a contemporaneous bonus issue without issuing new shares equivalent the amount of cancelled shares or 26,688,729.07 SEK.

The Board proposes that the shareholders adopt amended principles for remuneration and other terms of employment for Group management. In addition, an adoption of the stock option programme for 2007 will be proposed.

Furthermore the Extraordinary General Meeting will attend the Nominating Committee’s proposal to change the fees to be paid to the Board of Directors.

The complete notice of the Extraordinary General Meeting can be found on, and is also enclosed.

Swedish Match is a unique company with its range of market-leading brands in the product areas of snuff, cigars, pipe tobacco and chewing tobacco – tobacco’s niche products – as well as matches and lighters. The Group’s global operations generated sales of 12,953 MSEK for the twelve month period ending September 30, 2006. Swedish Match shares are listed on Stockholmsbörsen (SWMA).

Swedish Match AB (publ), SE-118 85 Stockholm
Visiting address: Rosenlundsgatan 36, Telephone: +46 8 658 02 00
Corporate Identity Number: 556015-0756
For further information, please contact:
Emmett Harrison, Vice President, Investor Relations
Office +46 8 658 01 73, Mobile +46 70 938 01 73