Press release; Oct 7, 2010 1:30 PM CET

Emmett Harrison appointed Senior Vice President of Corporate Communications and Sustainability

Emmett Harrison has been appointed Senior Vice President of Corporate Communications and Sustainability for Swedish Match AB, effective October 7, 2010. He is also a member of the Group Management Team. Emmett continues to be responsible for the Investor Relations function.

Emmett most recently held the position of Senior Vice President of Investor Relations and Corporate Sustainability for Swedish Match AB. Emmett has been with the Company since 1990 and has held various positions within the organization in Marketing, Investor Relations, and Corporate Sustainability.

Emmett Harrison will continue to be located in the Stockholm office, and reports to Lars Dahlgren, President and CEO.

As a consequence of this appointment, Henrik Brehmer, the previous Senior Vice President of Corporate Communications, will be leaving Swedish Match.


For further information, please contact:
Lars Dahlgren, President and Chief Executive Officer
Office +46 8 658 0441, Mobile +46 70 958 0441