Press release; Mar 31, 2014 10:00 AM CET

Annual General Meeting in Swedish Match AB (publ)

The shareholders of Swedish Match AB (publ) are hereby notified of the Annual General Meeting to be held on Wednesday, May 7, 2014 at 16.30 (CET) at Hotel Rival, Mariatorget 3, Stockholm, Sweden.

The Board of Directors proposes a dividend of 7.30 SEK per share and May 12, 2014, as the record day for the right to receive a cash dividend. The Board of Directors further proposes that it be authorized to resolve on acquisition of the Company’s own shares, on one or several occasions prior to the next Annual General Meeting, provided that the Company’s holding does not at any time exceed 10 percent of all shares in the Company.

Additionally, the Board proposes to reduce the Company’s share capital by 2,892,441 SEK by means of withdrawal of 1,500,000 previously repurchased shares held in treasury, with a simultaneous bonus issue, without issuing any new shares, of a corresponding amount to restore the share capital. Furthermore, the Board proposes that the reduced amount be allocated to a fund to be used pursuant to a resolution adopted by the General Meeting.

The Nominating Committee of Swedish Match AB (publ) proposes re-election of the Board members Andrew Cripps, Karen Guerra, Conny Karlsson, Wenche Rolfsen, Robert F. Sharpe, Meg Tivéus and Joakim Westh. Conny Karlsson is proposed to be re-elected as Chairman of the Board and Andrew Cripps is proposed to be re-elected as deputy Chairman of the Board.

The Nominating Committee of Swedish Match consists of Conny Karlsson (Chairman of the Board), Andy Brown (Cedar Rock Capital), Björn Lind (AMF & AMF Funds), William Lock (Morgan Stanley Investment Management), and William Mueffling (Cantillon Capital Management). Andy Brown is the Chairman of the Committee.

The complete notice to the Annual General Meeting is available on Swedish Match website: www.swedishmatch.com, and is also enclosed to this press release.

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For further information, please contact:
Emmett Harrison, Senior Vice President Investor Relations and Corporate Sustainability
Office +46 8 658 0173