Press release; Jul 20, 2007 8:11 AM CET

Half Year Report January – June 2007

• Net sales for the second quarter amounted to 3,090 MSEK (3,242) and 5,752 MSEK (6,193) for the first six months
• Operating profit* for the second quarter amounted to 642 MSEK (784) and 1,176 MSEK (1,517) for the first six months
• US dollar and other currency translation differences in the second quarter negatively affected sales and operating profit comparisons by 105 MSEK and 25 MSEK respectively
• Net profit for the second quarter amounted to 441 MSEK (617), and 773 MSEK (1,105) for the first six months
• EPS for the second quarter amounted to 1.66 SEK (2.09) and 2.89 SEK (3.72) for the first six months
• Bogaert Cigars acquired at the end of the second quarter, with an annual turnover of 180 MSEK

* Excluding pension plan curtailment gain of 148 MSEK before tax in 2006

____________

Swedish Match AB (publ), SE-118 85 Stockholm
Visiting address: Rosenlundsgatan 36, Telephone: +46 8 658 02 00
Corporate Identity Number: 556015-0756
www.swedishmatch.com
____________

For further information, please contact:
Sven Hindrikes, President and Chief Executive Officer
Office +46 8 658 02 82, Mobile +46 70 567 41 76
Lars Dahlgren, Chief Financial Officer
Office +46 8 658 04 41, Mobile +46 70 958 04 41
Bo Aulin, Senior Executive Advisor & Senior Vice President Corp. Communications
Office +46 8 658 03 64, Mobile +46 70 558 03 64
Emmett Harrison, Vice President, Investor Relations
Office +46 8 658 01 73, Mobile +46 70 938 01 73
Richard Flaherty, COO OTP, North America Division, US Investor Relations contact
Office +1 804 302 1774, Mobile +1 804 400 1774