Press release; Jul 18, 2008 8:00 AM CET

Half Year Report January – June 2008

• Net sales for the second quarter increased to 3,284 MSEK (3,090)
• In local currencies, net sales were 12 percent above the same quarter of last year
• Operating profit for the second quarter increased to 733 MSEK (642)
• EPS for the second quarter increased by 22 percent to 2.02 SEK (1.66)
• We maintain our outlook for 2008 with improving sales and underlying operating profit for the Group compared to 2007. For further comments on the outlook please refer to page 9

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Swedish Match AB (publ), SE-118 85 Stockholm
Visiting address: Rosenlundsgatan 36, Telephone: +46 8 658 02 00
Corporate Identity Number: 556015-0756
www.swedishmatch.com
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For further information, please contact:
Lars Dahlgren, President and Chief Executive Officer
Office +46 8 658 04 41, Mobile +46 70 958 04 41
Joakim Tilly, Chief Financial Officer
Office +46 8 658 02 13, Mobile +46 76 860 95 97
Henrik Brehmer, Senior Vice President Corporate Communications
Office +46 8 658 04 52, Mobile +46 76 111 34 14
Emmett Harrison, Vice President, Investor Relations
Office +46 8 658 01 73, Mobile +46 70 938 01 73
Richard Flaherty, COO OTP, North America Division, US Investor Relations contact
Office +1 804 302 1774, Mobile +1 804 400 1774

The character of the information in this report is such that it shall be disclosed by Swedish Match AB (publ) in accordance with the Swedish Securities Markets Act. The information was disclosed to the media on July 18, 2008 at 08.00 a.m (CET).