Press release; Apr 25, 2008 8:00 AM CET

Interim Report January – March 2008

• Net sales for the first quarter amounted to 2,818 MSEK (2,663)
• In local currencies, net sales for the first quarter increased by 10 percent
• Operating profit for the first quarter amounted to 543 MSEK (534)
• Net profit for the first quarter amounted to 341 MSEK (332)
• EPS for the first quarter amounted to 1.34 SEK (1.23)
• Significantly improved profitability in the Scandinavian snus business compared to the first quarter previous year
• US cigar business had a weak first quarter but sales and operating profit are expected to improve for the remainder of the year

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Swedish Match AB (publ), SE-118 85 Stockholm
Visiting address: Rosenlundsgatan 36, Telephone: +46 8 658 02 00
Corporate Identity Number: 556015-0756
www.swedishmatch.com
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For information, please contact:
Sven Hindrikes, President and Chief Executive Officer
Office +46 8 658 02 82, Mobile +46 70 567 41 76
Lars Dahlgren, Chief Financial Officer
Office +46 8 658 04 41, Mobile +46 70 958 04 41
Henrik Brehmer, Senior Vice President Corp. Communications
Office +46 8 658 04 52, Mobile +46 76 111 34 14
Emmett Harrison, Vice President, Investor Relations
Office +46 8 658 01 73, Mobile +46 70 938 01 73
Richard Flaherty, COO OTP, North America Division, US Investor Relations contact
Office +1 804 302 1774, Mobile +1 804 400 1774

The character of the information in this report is such that it shall be disclosed by Swedish Match AB (publ) in accordance with the Swedish Securities Markets Act. The information was disclosed to the media on April 25, 2008 at 08.00 a.m (CET).