Press release; Feb 25, 2010 8:00 AM CET

Full Year Report 2009

• Sales for the full year increased by 13 percent to 14,204 MSEK (12,611) and for the fourth quarter by 2 percent to 3,545 MSEK (3,480)
• In local currencies, sales for the full year increased by 5 percent and for the fourth quarter by 4 percent
• Operating profit excluding larger one time items for the full year increased by 22 percent to 3,417 MSEK (2,801) and for the fourth quarter by 5 percent to 850 MSEK (807)1)
• In local currencies, operating profit excluding larger one time items for the full year increased by 13 percent and for the fourth quarter by 9 percent1)
• EPS (basic) for the full year amounted to 9.67 SEK (8.30) and for the fourth quarter to 2.52 SEK (2.75)2)
• EPS (basic) for the full year, including discontinued operations and one time gains, amounted to 12.88 SEK (8.98)2)
• The Board proposes an increased dividend to 4.75 SEK (4.10)

1) Excluding the one time gain of 73 MSEK from sale of subsidiary and related assets in Q4 2008 but including restructuring charges for cigars of 45 MSEK in Q3 2009 and 29 MSEK in Q4 2009
2) Including the one time gain of 73 MSEK from sale of subsidiary and related assets in Q4 2008 and restructuring charges for cigars of 45 MSEK in Q3 2009 and 29 MSEK in Q4 2009

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Swedish Match AB (publ), SE-118 85 Stockholm
Visiting address: Rosenlundsgatan 36, Telephone: +46 8 658 02 00
Corporate Identity Number: 556015-0756
www.swedishmatch.com
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For further information, please contact:
Lars Dahlgren, President and Chief Executive Officer
Office +46 8 658 0441, Mobile +46 70 958 0441
Joakim Tilly, Chief Financial Officer
Office +46 8 658 0213, Mobile +46 76 860 9597
Henrik Brehmer, Senior Vice President Corporate Communications
Office +46 8 658 0452, Mobile +46 76 111 3414
Emmett Harrison, Vice President, Investor Relations
Office +46 8 658 0173, Mobile +46 70 938 0173
Richard Flaherty, President US Sales Division, US Investor Relations contact
Office +1 804 302 1774, Mobile +1 804 400 1774