Press release; Apr 29, 2010 8:00 AM CET

Interim Report January – March 2010

• Sales for the first quarter were 3,282 MSEK (3,387)
• In local currencies, sales for the first quarter increased by 3 percent, driven by solid growth for the snus and snuff product area
• Operating profit for the first quarter was 755 MSEK (794). Including depreciation and amortization on assets held for sale, operating profit was 728 MSEK (794)
• In local currencies, operating profit for the first quarter increased by 1 percent. Including depreciation and amortization on assets held for sale, operating profit for the first quarter decreased by 3 percent
• EPS (basic) for the first quarter amounted to 2.26 SEK (2.11)
• Cigar sales and operating profit comparisons are adversely affected by prior year hoarding in the US
• After the reporting period, an agreement was signed with Scandinavian Tobacco Group to create a new company with a focus on cigars

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Swedish Match AB (publ), SE-118 85 Stockholm
Visiting address: Rosenlundsgatan 36, Telephone: +46 8 658 02 00
Corporate Identity Number: 556015-0756
www.swedishmatch.com
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For further information, please contact:
Lars Dahlgren, President and Chief Executive Officer
Office +46 8 658 0441, Mobile +46 70 958 0441
Joakim Tilly, Chief Financial Officer
Office +46 8 658 0213, Mobile +46 76 860 9597
Henrik Brehmer, Senior Vice President Corporate Communications
Office +46 8 658 0452, Mobile +46 76 111 3414
Emmett Harrison, Senior Vice President Investor Relations and Corporate Sustainability
Office +46 8 658 0173, Mobile +46 70 938 0173
Richard Flaherty, President US Sales Division, US Investor Relations contact
Office +1 804 302 1774, Mobile +1 804 400 1774

The character of the information in this report is such that it shall be disclosed by Swedish Match AB (publ) in accordance with the Swedish Securities Markets Act. The information was disclosed to the media on April 29, 2010 at 08.00 a.m. (CET).