Press release; Feb 22, 2012 8:15 AM CET

Full Year Report January – December 2011


· Comparable sales1) for the full year increased by 4 percent to 11,666 MSEK (11,222) and for the fourth quarter by 9 percent to 3,064 MSEK (2,801). In local currencies, comparable sales1) for the full year increased by 8 percent and for the fourth quarter by 10 percent. Sales for the full year 2010 including businesses transferred to STG amounted to 13,606 MSEK
· Comparable operating profit2) for thefull year increased by 7 percent to 3,365 MSEK (3,158) and for the fourth quarter by 7 percent to 898 MSEK (836). In local currencies, comparable operating profit2) for the full year increased by 11 percent and for the fourth quarter by 7 percent
· Operating profit including businesses transferred to STG in 2010, share of net profit from STG and larger one time items3) amounted to 3,702 MSEK (4,169) for the full year, and to 1,022 MSEK (1,421) for the fourth quarter
· EPS (basic) for the full year amounted to 12.14 SEK (9.92, or 13.12 including larger one time items) and for the fourth quarter to 3.42 SEK (2.06, or 4.85 including larger one time items)
· The Board proposes an increased dividend to 6.50 SEK (5.50)

1. Sales excluding businesses transferred to STG on October 1, 2010.
2. Operating profit excluding businesses transferred to STG on October 1, 2010, share of net profit from STG and larger one time items.
3. Larger one time items include reversals of amortizations and depreciations relating to assets held for sale in 2010. In the fourth quarter 2010 it also included a net gain from pension settlements as well as a capital gain from the transfer of businesses to STG.

For the full report: http://www.swedishmatch.com/investors/

Swedish Match telephone conference
A telephone conference will be held today, Wednesday 22 at 2:00 p.m. (CET), (1:00 p.m. UK time). At this time we will review and comment on the results. Participants will include Lars Dahlgren, Joakim Tilly, and Emmett Harrison.
Listen to the telephone conference live at: http://www.swedishmatch.com/investors/

Replay will be available for 30 days at the link above as well as on telephone number:
UK replay number: +44 20 7031 4064, access code: 909243
US replay number: +1 954 334 0342, access code: 909243
Swedish replay number: +46 8 505 203 33, access code: 909243


For further information, please contact:
Lars Dahlgren, President and Chief Executive Officer
Office +46 8 658 0441, Mobile +46 70 958 0441
Joakim Tilly, Chief Financial Officer
Office +46 8 658 0213, Mobile +46 76 860 9597
Emmett Harrison, Senior Vice President Corporate Communications and Sustainability
Office +46 8 658 0173, Mobile +46 70 938 0173
Richard Flaherty, President US Division, US Investor Relations contact
Office +1 804 787 5130, Mobile +1 804 400 1774

The character of the information in this report is such that it shall be disclosed by Swedish Match AB (publ) in accordance with the Swedish Securities Markets Act. The information was disclosed to the media on February 22, 2012 at 08.15 a.m. (CET).