Press release; May 4, 2012 8:15 AM CET

Interim Report January – March 2012


· Sales for the first quarter increased by 10 percent to 2,917 MSEK (2,646). In local currencies, sales for the first quarter increased by 9 percent
· Operating profit from product areas1) for the first quarter increased by 24 percent to 903 MSEK (729). In local currencies, operating profit from product areas1) increased by 22 percent
· Operating profit2) increased by 23 percent to 972 MSEK (793) for the first quarter
· EPS (basic) for the first quarter amounted to 3.27 SEK (2.50)

1. Operating profit for Swedish Match product areas, which excludes share of net profit in STG.
2. Operating profit for the Group includes share of net profit in STG.

For the full report: http://www.swedishmatch.com/investors/

Swedish Match telephone conference

A telephone conference will be held today, Friday May 4 at 2:00 p.m. (CET), (1:00 p.m. UK time). At this time we will review and comment on the results. Participants will include Lars Dahlgren, Joakim Tilly, and Emmett Harrison.

Listen to the telephone conference live at: http://www.swedishmatch.com/investors/

Replay will be available for 30 days at the link above as well as on telephone number:
UK replay number: +44 20 7031 4064, access code: 909275
US replay number: +1 954 334 0342, access code: 909275
Swedish replay number: +46 8 505 203 33, access code: 909275


For further information, please contact:
Lars Dahlgren, President and Chief Executive Officer
Office +46 8 658 0441, Mobile +46 70 958 0441
Joakim Tilly, Chief Financial Officer
Office +46 8 658 0213, Mobile +46 76 860 9597
Emmett Harrison, Senior Vice President Corporate Communications and Sustainability
Office +46 8 658 0173, Mobile +46 70 938 0173
Richard Flaherty, President US Division, US Investor Relations contact
Office +1 804 787 5130, Mobile +1 804 400 1774