• Skip to main content
  • Go to main navigation
  • Go to language selector
SearchFree text

Swedish Match
  • svenska
Close
  • Swedish Match websites

    • Image Bank
    • Swedish Match Brasil
    • Swedish Match Industries
    • Snus and Match Museum
  • Brand websites

    Smokefree

    • Swedish Match e-commerce service (SE)
    • General (US)
    • Longhorn (US)
    • Pinkerton Tobacco
    • Niqo Co.

    Lights

    • Cricket
    • Nitedals
    • Redheads
  • Other

    • Swedish Match Denmark
    • Swedish Match Norway
    • The Solstickan Foundation (SE)
  • Home
  • Our company More Less

    Our company

    • About us
    • Markets More Less
      • Our product categories and markets
    • Company history More Less
      • Svenska Tobaks AB
      • Svenska Tändsticks AB
      • Swedish Match AB
    • Corporate Governance More Less
      • Articles of association
      • AGM minutes
  • Our business More Less

    Our business

    • Smokefree More Less
      • Nicotine products and regulations
      • History of snus
      • Snus production
    • Cigars More Less
      • History of cigars
    • Lights
  • Sustainability More Less

    Sustainability

    • Strategy and approach
    • Materiality assessment More Less
      • Sustainable Tobacco Program
    • Code of Conduct More Less
      • Supplier Code of Conduct
      • Swedish Match North America Terms and Conditions
    • Sustainability information More Less
      • Environment
      • Compliance
      • Employees and social conditions
      • Human rights
    • Sustainability reporting
  • Investors More Less

    Investors

    • Share holdings
    • Financial reports
    • Debt information More Less
      • Debt programs
      • Outstanding bonds
  • Media More Less

    Media

    • Press releases and news
    • Swedish Match logotype
    • Images
    • Videos
    • Swedish Match Norway More Less
      • Our history
      • Sustainability
    • Media contacts
  • Snus and health More Less

    Snus and health

    • Our standpoint
    • Swedish Match Scientific Publications More Less
      • Our Scientific Publications
    • GOTHIATEK® More Less
      • GOTHIATEK® standard
    • The Swedish Experience
    • Research on snus
    • Smoking cessation
    • Snus and the Swedish Food Act
    • Nicotine More Less
      • Nicotine labeling of Swedish Match products
      • Snus, nicotine and nicotine addiction
    • Tobacco use More Less
      • Tobacco use in figures
  • Career More Less

    Career

    • Employee strategy
    • Our culture
    • Work environment
    • Diversity and non-discrimination
    • Competence development
    • Compensation and benefits
    • Vacant positions
    • Student
    • HR contacts
Our websites
Language:
  • English
  • svenska
Media
  • Press releases and news
  • Swedish Match logotype
  • Images
  • Videos
  • Swedish Match Norway
  • Media contacts
Swedish Match's logo
News; Dec 1, 2014 11:00 AM CET

Swedish Match launches its most exclusive snus – Ever

It has taken Swedish Match over two years to develop General Kardus Selection 2015 – an effort that has resulted in Swedish Match’s most exclusive snus ever. A limited amount of 4,000 individually numbered containers has been manufactured with a recommended store price of SEK 799.

Uncompromising quality and perfection in every detail has been the guiding light in every aspect in the production of General Kardus Selection 2015. From the selection of seeds that grow into the harvested tobacco plants, to how the tobacco has been meticulously cut to 0.72 millimeters, to how the finished product is finally packaged and presented. General Kardus Selection 2015 is Swedish Match’s tribute to its 200-year history highlighting the sensory snus experience.

-  We have selected the very best crops of what we believe to be the foremost tobacco varieties in the world. Green River from Pennsylvania, One Sucker from Guatemala, Criollo from Argentina and Malawi Western from India. Two are sun cured and two are air cured. These varieties have been selected to merge with each other in a balanced mixture of pure tobacco flavor, says Carl Egeberg, Product Manager of General.

The tobacco plants have been harvested whole, but only the middle leaves have been used since they have a more mature and filling flavor. This gives General Kardus Selection 2015 an experienced and more rounded character without being sharp. After harvesting, the stalks and nerves are removed, giving a unique concentration of pure tobacco. The tobacco is cut precisely to a width of 0.72 millimeter, with the cut surface releasing more flavor and more nuances than normal ground tobacco. The flavor also lasts longer for increased indulgence.

-  If you have the opportunity to experience the General Kardus Selection, I think you should start by inhaling the fragrance of the snus. Look for a fruity scent with an element of nutmeg. When inserting the portion you might feel a strong tobacco flavor characterized by shades of dried apricots and raisins. Some people also experience a taste of lemon and rose hip, says Lars Öberg, Product Developer at Swedish Match.

-  To maintain the high-quality feel of the product, we decided to perform most of the manufacturing process by hand. As a result, we produced only 4,000 unique containers. Our objective has been to achieve the highest possible quality and a sensory experience that has never been offered before. We are incredibly proud to be able to share this experience, concludes Carl Egeberg.

 

Information about General Kardus Selection 2015

  • On December 6, 2014, Swedish Match will launch its most exclusive snus ever – the General Kardus Selection 2015.
  • As of November 28, it is possible to pre-book the General Kardus Selection 2015 at the Swedish Match store, Svenskt Snus, at Kungsgatan 3, in Stockholm.
  • The snus will be available at Svenskt Snus in Stockholm and in Strömstad as of December 6.
  • Some 95 selected retailers around Sweden will sell the product as of December 8.
  • General Kardus Selection contains 150 grams of snus, carries a recommended price of SEK 799 and is manufactured in a limited edition of 4,000 numbered containers.
  • General Kardus Selection 2015 is packaged in handmade, gold-plated pewter containers, in which the snus continues to mature. Optimal flavor is achieved after about eight to 12 weeks, but the snus can naturally be enjoyed long afterwards.
Home / Media / Press releases and news / Swedish Match launches its most exclusive snus – Ever

Contact us

  • Media contacts
  • HR contacts
  • Consumer contact

Find us

  • Headquarters
  • Sales office
  • Factory
  • Distribution
  • Store
  • Research & Development
  • All addresses
Map

Corporate headquarters

Phone: +46 10 13 93 000

Sveavägen 44
SE-118 85 Stockholm

Corporate headquarters
Swedish Match

Swedish Match AB
SE-118 85 Stockholm

Phone +46 10 13 93 000
Corporate reg no. 556015-0756

About the website

  • Sitemap
  • Site policy
  • Privacy notice
  • Information about cookies
  • Legal responsibility

Find information

  • Search
  • FAQ
  • Archive