• Skip to main content
  • Go to main navigation
  • Go to language selector
SearchFree text

Swedish Match
SWMA Jul 1, 2022
5:29 PM CET
+ 0.3 % 104.55 SEK
The share
  • svenska
Close
  • Swedish Match websites

    • Image Bank
    • Swedish Match Brasil
    • Swedish Match Industries
    • Snus and Match Museum
  • Brand websites

    Smokefree

    • Swedish Match e-commerce service (SE)
    • Swedish Match e-commerce service (CH)
    • General (US)
    • Longhorn (US)
    • Pinkerton Tobacco
    • ZYN

    Lights

    • Cricket
    • Nitedals
    • Redheads
  • Other

    • Swedish Match Denmark
    • The Solstickan Foundation (SE)
  • Our company More Less

    Our company

    • Our company in brief More Less
      • CEO comment
      • Fact sheet
    • Vision and strategy More Less
      • Financial strategy
      • Sustainability strategy
      • Acquisitions and divestments
    • Markets More Less
      • Our product categories and markets
      • Trends
    • Organization More Less
      • Operating locations
      • Employees
    • Company history More Less
      • Svenska Tobaks AB
      • Svenska Tändsticks AB
      • Swedish Match AB
    • Corporate brand

    CEO comment

  • Our business More Less

    Our business

    • Smokefree More Less
      • Market development More Less
        • Smokefree products in the US
        • Smokefree products in Scandinavia
        • Smokefree products in Other markets
      • Nicotine products and regulations
      • History of snus
      • Snus production
      • Ingredients in snus
    • Cigars More Less
      • Market development
      • History of cigars
    • Lights More Less
      • Market development
    • Risk management
    • Outlook and risk factors

    Snus production

  • Corporate Governance More Less

    Corporate Governance

    • Annual General Meeting More Less
      • Annual General Meeting More Less
        • AGM 2021
        • AGM 2020
        • AGM 2019
      • Nominating Committee
      • AGM address and minutes
      • Dividend and financial policy
      • Auditors
      • Articles of association
    • Committees More Less
      • Remuneration Committee
      • Audit Committee
      • Disclosure Committee
    • Board of Directors More Less
      • About the Board
      • Activities of the Board of Directors
      • Compensation to Board
    • Management More Less
      • About the management
      • Guidelines for executive remuneration
      • Management compensation More Less
        • Incentive plans
    • Insider shareholding
    • Corporate Governance reports More Less
      • Internal control
    Participants at the AGM

    Annual General Meeting

  • Sustainability More Less

    Sustainability

    • Goals and progress
    • Our contribution to the UN SDGs More Less
      • UN SDGs aligned with our focus areas
      • UN SDGs beyond our focus areas
    • Strategy and organization
    • Materiality assessment More Less
      • Other topics outside our focus areas
      • Sustainable Tobacco Program
    • Value chain
    • Code of Conduct More Less
      • Supplier Code of Conduct
    • Focus areas More Less
      • Improve public health
      • Ensure ethical business practices
      • Reduce environmental impact
      • Human rights in our supply chain
      • Equal opportunity
    • Sustainability reporting
    • Sustainability FAQ
    • Sustainability contacts
  • Investors More Less

    Investors

    • The share More Less
      • Per share data
      • Shares outstanding
      • Share capital development
      • Share holdings More Less
        • Largest shareholders
      • Dividend information
      • Analysts and estimates
      • Indicies
    • Share split
    • Follow our journey
    • Calendar
    • Presentations More Less
      • Webcasts and audiocasts
    • Financial reports More Less
      • Interim reports
      • Annual reports More Less
        • Annual report 2021
    • Financial tables More Less
      • Income statement
      • Balance sheet
      • Cash flow analysis
      • By product segment More Less
        • Sales
        • Operating profit
        • Operating margin
      • Key ratios
      • Statement of comprehensive income
    • Debt information More Less
      • Debt sources of financing
      • Debt programs
      • Outstanding bonds
      • Credit rating
      • Financial risks More Less
        • Sensitivity analysis
    • IR contacts
    • Information on cash offer announcement by PMI
  • Media More Less

    Media

    • Press releases and news
    • Images More Less
      • Swedish Match logotype
    • Videos
    • Pressroom
    • Media contacts
  • Snus and health More Less

    Snus and health

    • Our standpoint
    • The Swedish Experience
    • Research on snus
    • Smoking cessation
    • GOTHIATEK® More Less
      • GOTHIATEK® standard
    • Snus and the Swedish Food Act
    • Nicotine More Less
      • Nicotine labeling of Swedish Match products
      • Snus, nicotine and nicotine addiction
    • Tobacco use More Less
      • Tobacco use in figures
    GOTHIATEK® Quality standard

    Swedish Match quality standard

  • Career More Less

    Career

    • Employee strategy
    • Our culture More Less
      • Employee surveys
    • Work environment
    • Diversity and non-discrimination
    • Competence development
    • Compensation and benefits
    • What we do
    • Meet our employees
    • Vacant positions
    • Student
    • HR contacts

    Vacant positions

Our websites
Language:
  • English
  • svenska
Media
  • Press releases and news
  • Images
  • Videos
  • Pressroom
  • Media contacts
Swedish Match's logo
Press release; Aug 7, 1996

Break-through in the Prince issue

The subsidiary of SWEDISH MATCH AB, SVENSKA TOBAKS AB, and the Danish corporation SKANDINAVISK TOBAKSKOMPAGNI A/S have reached an Agreement-in-Principle on changing the terms of sales and distribution of the cigarette brand Prince on the Swedish market. The prior agreement, under which Svenska Tobaks AB has all rights under license, including marketing and sales in Sweden, is not accepted by the EU Commission as it is regarded as contrary to competition regulations.

Under the Agreement-in-Principle, Svenska Tobaks AB will continue to manufacture and distribute Prince while Skandinavisk Tobakskompagni A/S as of earliest April 1st, 1997, will be handling marketing and sales itself for the Swedish market. The Agreement-in-Principle requires new agreements which in detail clarify the rights and obligations of the parties. It is also a prerequisite that the agreements are officially accepted by the EU Commission. The new agreements shall be in force until the end of the year 2001, i.e. as the earlier agreement.

It has been established by the Commission, that the questions on conformity with the rules of competition have been solved in a way acceptable to the Commission. The official acceptance is therefore not foreseen as a problem.

The parties will now discuss the Agreement-in-Principle with the Swedish Competition Authority.

The economical risk that the Prince licence inferred, was emphasised in the Swedish Match listing particulars published in connection with the introduction on the stock exchange. The negative effect on the economical result will be limited to approximately 40 million SEK - everything else equal - per year as a result of the agreement now made.

-I am very pleased with this agreement says Göran Lindén, CEO of Swedish Match, in a comment. It means that the ongoing co-operation with Skandinavisk Tobakskompagni regarding Prince, assuming the Swedish Competition Authority shares the view of the Commission, will be secured for the full term of the earlier contract, even though on modified terms. It also means that we maintain a good profitability for producing and distributing Prince on the Swedish market, Göran Lindén concludes.

For further information, please contact

Bo Aulin, Senior Vice President, Secretary and General Counsel
+46 8 658 03 64 (Office), +46 70 558 03 64 (Cellphone), +46 8 590 728 43 (Residence), or

Alf Ehinger, Senior Vice President, Investor Relations
+46 8 658 01 73 (Office), +46 708 45 49 42 (Cellphone), or

Roland Perlström, Senior Vice President, Information
+41 22 363 93 11 (Office), +41 89 200 33 51 (Cellphone), +41 22 362 92 93 (Residence)


  • EN_179_0_19960807.doc
  • EN_179_1_19960807.pdf

Related documents

  • Presentations
  • Our company
  • CEO comment
  • Annual General Meeting

Share

Share Facebook Share Twitter Share Linkedin

Share this page by email

Incorrect email
Incorrect email
Home / Media / Press releases and news / Break-through in the Prince issue

Contact us

  • IR contacts
  • Media contacts
  • Sustainability contacts
  • HR contacts
  • Consumer contact
  • Web contact

Find us

  • Headquarters
  • Sales office
  • Factory
  • Distribution
  • Store
  • Research & Development
  • All addresses
Map

Corporate headquarters

Phone: +46 10 13 93 000

Sveavägen 44
SE-118 85 Stockholm

Corporate headquarters
Swedish Match

Swedish Match AB
SE-118 85 Stockholm

Phone +46 10 13 93 000
Corporate reg no. 556015-0756
contactus@swedishmatch.com

About the website

  • Sitemap
  • Site policy
  • Privacy notice
  • Information about cookies
  • Legal responsibility

Find information

  • Search
  • FAQ
  • Archive
  • Glossary

Subscription services

  • Subscription service
  • RSS

Follow us

Facebook Twitter Linkedin