Press release; Jul 22, 2002 4:03 PM CET

Swedish Match takes legal action against US Tobacco

Swedish Match today announced that its fully owned subsidiary Swedish Match North America, Inc. ("SMNA") has filed federal civil antitrust action in the United States District Court for the Western District of Kentucky against U.S. Smokeless Tobacco Company ("USST") and other U.S. Tobacco affiliated companies, seeking a permanent injunction and alleging substantial antitrust damages resulting from USST’s use of illegal, exclusionary tactics to suppress competition, raise prices, and stifle innovation in the United States moist snuff tobacco market.

SMNA’s suit comes just 2 months after the United States Court of Appeals for the Sixth Circuit upheld a jury verdict awarding $350 million in damages against USST in an earlier suit brought by Conwood Company, L.P., another competitor in the moist snuff market. Under federal antitrust law, these damages are trebled to $1.05 billion.

SMNA’s complaint alleges that it suffered damages as a result of USST’s conduct, which has continued through the period covered by the SMNA complaint. According to testimony by SMNA executives in the Conwood litigation, USST employed the same tactics it used against Conwood to injure SMNA. The SMNA complaint also alleges that USST targeted the "value priced" Timber Wolf product manufactured by SMNA to the detriment of competition and consumers.

Despite the existence of a federal court order enjoining certain conduct by USST SMNA believes that continuing activities of USST left SMNA no recourse but to institute its own antitrust action in order to protect competition in the marketplace in which it operates and to vindicate its legal rights.

SMNA is represented by the law firms of Debevoise & Plimpton of New York, New York and Robertson, Freilich, Bruno and Cohen of Newark, New Jersey.

Swedish Match is an international group with headquarters in Stockholm, Sweden. The company manufactures a broad range of tobacco products, matches and disposable lighters which are sold in approximately 140 countries. Sales for the twelve month period ending March 31, 2002 amounted to 13,883 MSEK. Swedish Match is listed on Stockholmsbörsen (SWMA) and on NASDAQ (SWMAY).

For further information, please contact:
Lennart Sundén, President and Chief Executive Officer
office: +46 8 658 01 75
Sven Hindrikes, Executive Vice President and
office+46 8 658 02 82
Chief Financial Officer
mobile +46 70 567 41 76
Bo Aulin, Senior Vice President, Secretary
office+46 8 658 03 64
and General Counsel
mobile +46 70 558 03 64
Emmett Harrison, Vice President, Investor Relations
office +46 8 658 01 73
mobile +46 70 938 01 73
Lin McKinnie, Vice President, Investor Relations (US)
office+1 804 302 1912
mobile+ 1 917 592 7670