• Skip to main content
  • Go to main navigation
  • Go to language selector
SearchFree text

Swedish Match
SWMA Apr 16, 2021
5:29 PM CET
+ 0.9 % 716.80 SEK
The share
  • svenska
Close
  • Swedish Match websites

    • Image Bank
    • Swedish Match Brasil
    • Swedish Match Industries
    • Snus and Match Museum
  • Brand websites

    Smokefree

    • Swedish Match e-commerce service (SE)
    • Swedish Match e-commerce service (CH)
    • General (US)
    • Longhorn (US)
    • Pinkerton Tobacco
    • ZYN

    Lights

    • Cricket
    • Nitedals
    • Redheads
  • Other

    • Swedish Match Denmark
    • The Solstickan Foundation (SE)
  • Our company More Less

    Our company

    • Our company in brief More Less
      • CEO comment
    • Vision and strategy More Less
      • Financial strategy
      • Sustainability strategy
      • Acquisitions and divestments
    • Markets More Less
      • Our product categories and markets
      • Trends
    • Organization More Less
      • Operating locations
      • Employees
    • Company history More Less
      • Svenska Tobaks AB
      • Svenska Tändsticks AB
      • Swedish Match AB
    • Corporate brand

    CEO comment

  • Our business More Less

    Our business

    • Smokefree More Less
      • Market development More Less
        • Smokefree products in the US
        • Smokefree products in Scandinavia
        • Smokefree products in other markets
      • Nicotine products and regulations
      • History of snus
      • Snus production
      • Ingredients in snus
      • History of chewing tobacco
    • Cigars More Less
      • Market development
      • History of cigars
    • Lights More Less
      • Market development
    • Value chain
    • Risk management
    • Outlook and risk factors

    Snus production

  • Corporate Governance More Less

    Corporate Governance

    • Annual General Meeting More Less
      • Annual General Meeting More Less
        • AGM 2020
        • AGM 2019
        • AGM 2018
      • Nominating Committee
      • AGM address and minutes
      • Dividend and financial policy
      • Auditors
      • Articles of association
    • Committees More Less
      • Remuneration Committee
      • Audit Committee
      • Disclosure Committee
    • Board of Directors More Less
      • About the Board
      • Activities of the Board of Directors
      • Compensation to Board
    • Management More Less
      • About the management
      • Guidelines for executive remuneration
      • Management compensation More Less
        • Incentive plans
    • Insider shareholding
    • Corporate Governance reports More Less
      • Internal control
    Participants at the AGM

    Annual General Meeting

  • Sustainability More Less

    Sustainability

    • Sustainability at Swedish Match More Less
      • Materiality assessment
      • Other topics outside our focus areas
      • Our contribution to the UN SDGs More Less
        • UN Sustainability Development Goals aligned with our focus areas
        • UN Sustainability Development Goals aligned with our general business contribution and societal engagement
      • Sustainability organization
    • Code of Conduct More Less
      • Group Principles on Communication
      • Group Principles on Environmental Management
      • Supplier Code of Conduct
    • Sustainable Tobacco Program
    • Improve public health
    • Ensure ethical business practices
    • Reduce environmental impact
    • Human rights in our supply chain
    • Equal opportunity
    • Sustainability reporting More Less
      • Sustainability reporting archive
    • Sustainability FAQ
    • Sustainability contacts
  • Investors More Less

    Investors

    • The share More Less
      • Per share data
      • Shares outstanding
      • Share capital development
      • Share holdings More Less
        • Largest shareholders
      • Dividend information
      • Analysts and estimates
      • Indicies
    • Follow our journey
    • Calendar
    • Presentations More Less
      • Webcasts and audiocasts
    • Financial reports More Less
      • Interim reports
      • Annual reports More Less
        • Annual report 2020
        • Annual report 2019
        • Annual report 2018
        • Annual report 2017
    • Financial tables More Less
      • Income statement
      • Balance sheet
      • Cash flow analysis
      • By product segment More Less
        • Sales
        • Operating profit
        • Operating margin
      • Key ratios
      • Statement of comprehensive income
    • Debt information More Less
      • Debt sources of financing More Less
        • Debt programs
        • Outstanding bonds
      • Credit rating
      • Financial risks
    • IR contacts
  • Media More Less

    Media

    • Press releases and news
    • Images More Less
      • Swedish Match logotype
    • Videos
    • Pressroom
    • Media contacts
  • Snus and health More Less

    Snus and health

    • Our standpoint
    • The Swedish Experience
    • Research on snus
    • Smoking cessation
    • GOTHIATEK® More Less
      • GOTHIATEK® standard
    • Snus and the Swedish Food Act
    • Nicotine More Less
      • Nicotine labeling of Swedish Match products
      • Snus, nicotine and nicotine addiction
    • Tobacco use More Less
      • Tobacco use in figures
    GOTHIATEK® Quality standard

    Swedish Match quality standard

  • Career More Less

    Career

    • Employee strategy
    • Our culture More Less
      • Employee surveys
    • Work environment
    • Diversity and non-discrimination
    • Competence development
    • Compensation and benefits
    • What we do
    • Meet our employees
    • Vacant positions
    • Student
    • HR contacts
    Image of employees

    Vacant positions

Our websites
Language:
  • English
  • svenska
Snus and health
  • Our standpoint
  • The Swedish Experience
  • Research on snus
  • Smoking cessation
  • GOTHIATEK®
  • Snus and the Swedish Food Act
  • Nicotine
    • Nicotine labeling of Swedish Match products
    • Snus, nicotine and nicotine addiction
  • Tobacco use

Nicotine labeling of Swedish Match products

It is important to Swedish Match that Sweden’s one million snus users know what they are consuming and what the product contains. Therefore all of our snus cans have a list of ingredients that also states the weight per portion pouch. In the past the nicotine content was also stated as a percentage on our snus cans, because we consider the nicotine content to be relevant consumer information.

In May 2016 the EU Tobacco Products Directive was implemented in Swedish law, and Swedish snus producers have not been allowed to state nicotine content on snus cans since then. We think that this is unfortunate and that it makes things worse for consumers, but we have no choice but to comply with applicable regulations.

The nicotine content of all of our snus products is still available on our website where we show our product line: http://snus.swedishmatch.com/.

Nicotine content and nicotine absorption

The nicotine content of snus is not the same as the nicotine absorption, which can vary from person to person. In addition to users’ individual traits, the nicotine content, pH value, moisture content and shape of the portion pouch are important, as well as the amount of time the pouch spends in the can and how many pouches or large portions the snus user chooses to take.

The perceived strength of the portion pouch is not solely determined by the nicotine content — it is also strongly influenced by taste and aroma. The nicotine content of Swedish Match’s products varies from 0.75 percent to 2.0 percent, which is due to the use of different tobacco blends for different recipes. Nicotine is not artificially added or removed during production of Swedish snus. The product’s nicotine content is equivalent to the nicotine content of the tobacco used to make it.

Examples

A portion pouch of General Portion Original Large (PSOL) weighs 1 gram and has a nicotine content of 0.85 percent, a pH value of 8.7 and 51.0 percent moisture content.

A portion pouch of Göteborgs Rapé Portion White Mini (PSWM) weighs 0.5 grams, with a nicotine content of 0.80 percent, a pH value of 8.7 and 52.5 percent moisture content.

A portion pouch of Catch Dry Licorice Portion White Mini (PSWM) weighs 0.3 grams, with a nicotine content of 1.5 percent, a pH value of 7.5 and 26 percent moisture content.

Comments

Nicotine is only absorbed through the buccal mucosa when using snus. Catch Dry Licorice (PSWM) has a higher nicotine content than the others in the example, but at the same time it has a low moisture content and relatively low pH. Moisture content and pH value are important to nicotine absorption. The extraction of nicotine diminishes with a low moisture content, while a high pH value increases the extraction of nicotine from the pouch and thus nicotine absorption via the buccal mucosa. 

Thus the target value for nicotine content stated on our website is not what determines how much nicotine is absorbed by an individual user of snus. On the other hand, nicotine is the active substance in snus, and it is important to Swedish Match to provide consumers with a way to compare the size of the dose of nicotine in each portion pouch. The nicotine content of loose snus from Swedish Match is also stated as a percentage. A larger portion pouch yields a higher dose of nicotine compared with a smaller pouch, provided that the moisture content and pH value are identical.

 

More information

  • Ingredients in snus

Share

Share Facebook Share Twitter Share Linkedin

Share this page by email

Incorrect email
Incorrect email
Home / Snus and health / Nicotine / Nicotine labeling of Swedish Match products

Contact us

  • IR contacts
  • Media contacts
  • Sustainability contacts
  • HR contacts
  • Consumer contact
  • Web contact

Find us

  • Headquarters
  • Sales office
  • Factory
  • Distribution
  • Store
  • Research & Development
  • All addresses
Map

Corporate headquarters

Phone: +46 10 13 93 000

Sveavägen 44
SE-118 85 Stockholm

Corporate headquarters
Swedish Match

Swedish Match AB
SE-118 85 Stockholm

Phone +46 10 13 93 000
Corporate reg no. 556015-0756
contactus@swedishmatch.com

About the website

  • Sitemap
  • Site policy
  • Privacy Notice
  • Information about cookies
  • Legal responsibility

Find information

  • Search
  • FAQ
  • Archive
  • Glossary

Subscription services

  • Subscription service
  • RSS

Follow us

Facebook Twitter Linkedin

We use cookies in order to provide you with the best user experience. By using our website, you agree to the use of cookies. If you want to learn more, click here.

Close