Lights

Swedish Match is the market leader for matches in many markets throughout the world, with well known local brands. For lighters, the Cricket brand has strong market positions in many countries. Lights include matches, lighters and complementary products.

Production of matches takes place in Sweden and Brazil. Lighters are produced in the Philippines, the Netherlands, and Brazil.

The Company also offers a portfolio of complementary products, including disposable razors, batteries, light bulbs, and tooth picks under the Fiat Lux brand. 

Key data, MSEK201620152014
Sales1,3141,2951,295
Operating profit219190218
Operating margin, %1)16.714.716.8
Investments in property, plant and equipment765449
Average number of employees12011,1541,234

1) Excluding larger one-time items.

 

Swedish Match shipment volumes globally20162015Change, %
Matches, billion of sticks72.073.1-2
Lighters, million units399.2402.9-1

 

Share of Group total:
Sales: 9%
Operating profit: 5%

Main brands:
Matches: Solstickan, Swan Vestas, Tres Estrellas, Fiat Lux, Redheads
Lighters: Cricket

Main markets: Europe/EU, Brazil, Asia, East Europe
Production units: Sweden, Brazil, the Philippines, the Netherlands

Strategy

With its portfolio of well-known brands and strong market positions, Swedish Match works for continuous operational excellence in the Lights product area. The Company is committed to maintaining and improving its already efficient manufacturing operations as well as capitalizing on its market positions. With its high and demanding quality standards, fast and flexible production, and ongoing customer feedback, Swedish Match is able to provide consumers and customers with the quality products they demand at attractive prices. The Company will work to maintain sales and profitability for both matches and lighters by tightly controlling costs and managing its price/mix and by growing its overall presence for its premium disposable lighters and utility lighters as well as maintaining high quality standards for matches. Swedish Match will also focus on further developing its business for complementary products sold mainly on the Brazilian market.

Financial development

Sales were up by 1 percent. Volumes for both matches and lighters were down slightly. Operating profit for the product area was up due to a much stronger performance for lighters from lower production and market support costs as well as a good performance for complementary products. Lower operating profit for matches partially offset the stronger performance in the other categories.

See financial tables by product area for more financial information.