Lights
Swedish Match is a leading manufacturer and distributor of matches and lighters with a strong brand portfolio across the globe. Swedish Match also offers a portfolio of externally sourced complementary products (mainly for the Brazilian market), which include for example disposable razors, batteries and light bulbs.
Share of product segments 2019:
Sales: 8%
Operating profit: 4%
Main brands:
Matches: Solstickan, Nitedals, Fiat Lux, Redheads
Lighters: Cricket
Main markets:
Latin America, Asia Pacific, Europe
| Swedish Match shipment volumes, worldwide | 2019 | 2018 | Change, % |
|---|---|---|---|
| Matches, billion sticks | 54.3 | 64.5 | -16 |
| Lighters, million units | 304.5 | 333.9 | -9 |
Production units:
Sweden, Brazil, the Philippines, the Netherlands
Strategy
With its portfolio of well-known brands and strong market positions, Swedish Match works for continuous operational excellence in the Lights product segment. The Company is committed to maintaining and improving its already efficient manufacturing operations as well as capitalizing on its market positions. With its high and demanding quality standards, fast and flexible production, and ongoing customer feedback, Swedish Match is able to provide consumers and customers with the quality products they demand at attractive prices. Swedish Match will work to grow its sales and profitability for both matches and lighters by tightly controlling costs and strengthening the overall presence for its premium lighter and match products. Swedish Match will also focus on further developing its business for complementary products.
Financial development
| Key data | 2019 | 2018 |
|---|---|---|
| Sales, MSEK | 1,200 | 1,246 |
| Operating profit, MSEK | 238 | 189 |
| Operating margin, % | 19.8 | 15.2 |
See financial tables by product segment for more financial information.
