• Skip to main content
  • Go to main navigation
  • Go to language selector
SearchFree text

Swedish Match
  • svenska
Close
  • Swedish Match websites

    • Image Bank
    • Swedish Match Brasil
    • Swedish Match Industries
    • Snus and Match Museum
  • Brand websites

    Smokefree

    • Swedish Match e-commerce service (SE)
    • Swedish Match e-commerce service (CH)
    • Swedish Match e-commerce service (NO)
    • General (US)
    • Longhorn (US)
    • Pinkerton Tobacco
    • Niqo Co.

    Lights

    • Cricket
    • Nitedals
    • Redheads
  • Other

    • Swedish Match Denmark
    • The Solstickan Foundation (SE)
  • Our company More Less

    Our company

    • Operating locations
    • Vision and strategy
    • Markets More Less
      • Our product categories and markets
      • Trends
    • Company history More Less
      • Svenska Tobaks AB
      • Svenska Tändsticks AB
      • Swedish Match AB
    • Corporate brand
  • Our business More Less

    Our business

    • Smokefree More Less
      • Nicotine products and regulations
      • History of snus
      • Snus production
      • Ingredients in snus
    • Cigars More Less
      • History of cigars
    • Lights

    Snus production

  • Corporate Governance More Less

    Corporate Governance

    • Annual General Meeting More Less
      • AGM address and minutes
      • Auditors
      • Articles of association
    • Board of Directors
    • Management
    • Corporate Governance reports
    Participants at the AGM

    Annual General Meeting

  • Sustainability More Less

    Sustainability

    • Sustainability strategy
    • Goals and progress
    • Our contribution to the UN SDGs More Less
      • UN SDGs aligned with our focus areas
      • UN SDGs beyond our focus areas
    • Strategy and organization
    • Materiality assessment More Less
      • Other topics outside our focus areas
      • Sustainable Tobacco Program
    • Value chain
    • Code of Conduct More Less
      • Supplier Code of Conduct
    • Focus areas More Less
      • Improve public health
      • Ensure ethical business practices
      • Reduce environmental impact
      • Human rights in our supply chain
      • Equal opportunity
    • Risk management
    • Sustainability reporting
    • Sustainability FAQ
    • Sustainability contacts
  • Investors More Less

    Investors

    • The share More Less
      • Per share data
      • Share capital development
      • Dividend information
      • Share holdings
    • Calendar
    • Presentations
    • Financial reports More Less
      • Interim reports
      • Annual reports
    • Financial tables More Less
      • Income statement
      • Balance sheet
      • Cash flow analysis
      • By product segment More Less
        • Sales
        • Operating profit
        • Operating margin
      • Key ratios
      • Statement of comprehensive income
    • Debt information More Less
      • Debt sources of financing
      • Debt programs
      • Outstanding bonds
      • Credit rating
    • IR contacts
    • Information on cash offer announcement by PMI
    • To the minority owners of Swedish Match AB
  • Media More Less

    Media

    • Press releases and news
    • Images More Less
      • Swedish Match logotype
    • Videos
    • Pressroom smokefree products
    • Media contacts
  • Snus and health More Less

    Snus and health

    • Our standpoint
    • The Swedish Experience
    • Research on snus
    • Smoking cessation
    • GOTHIATEK® More Less
      • GOTHIATEK® standard
    • Snus and the Swedish Food Act
    • Nicotine More Less
      • Nicotine labeling of Swedish Match products
      • Snus, nicotine and nicotine addiction
    • Tobacco use More Less
      • Tobacco use in figures
    GOTHIATEK® Quality standard

    Swedish Match quality standard

  • Career More Less

    Career

    • Employee strategy
    • Our culture More Less
      • Employee surveys
    • Work environment
    • Diversity and non-discrimination
    • Competence development
    • Compensation and benefits
    • What we do
    • Vacant positions
    • Student
    • HR contacts
    employees

    Vacant positions

Our websites
Language:
  • English
  • svenska
Snus and health
  • Our standpoint
  • The Swedish Experience
  • Research on snus
  • Smoking cessation
  • GOTHIATEK®
  • Snus and the Swedish Food Act
  • Nicotine
  • Tobacco use
    • Tobacco use in figures

Tobacco use in figures

Smoking decreases, while snus increases.

Swedes smoke least in Europe. The differences in smoking habits are also considerable when compared with neighboring countries, particularly among men. This can largely be attributed to snus. Of Swedish men in the 16-84 age group, 9 percent smoked every day and 18 percent used snus every day in 2017 and 2018. Of women, 11 percent smoked every day and 4 percent used snus every day. 

Graph: Tobacco use, men and women

Sources: Folkhälsomyndigheten, SE; Statistisk sentralbyrå (SSB), NO; Sundhetsstyrelsen, DK; 2017-2018.

Cigarettes 

Cigarette sales in Sweden have decreased steadily over time. Changes in taxation have led to temporary market fluctuations. A major tax hike on cigarettes in the late 1990s, for example, led to a decline in legal trade, while illicit trade in cigarettes increased. When the tax was later reduced, legal trade increased again. But the trend is clear; smoking has continued to show a gradual decline.   

Volume changes snus and cigarettes

Graph: Sales snus and cigarettes

Source: Swedish Match

Snus

Approximately 1 million Swedish adults currently use snus, and snus sales have increased over a long period of time, while cigarette sales have declined. Tax changes on snus may also have impacted consumer behavior, such as a temporary hoarding effect prior to an adopted tax increase. Excise tax on snus has increased 251 percent over the past decade, with one subsequent effect that the proportion of untaxed snus products sold in Sweden has risen in recent years. But the long-term trend is clear; the use of snus is growing, while smoking is declining.

 

Share

Share Facebook Share Twitter Share Linkedin

Share this page by email

Incorrect email
Incorrect email
Home / Snus and health / Tobacco use / Tobacco use in figures

Contact us

  • IR contacts
  • Media contacts
  • Sustainability contacts
  • HR contacts
  • Consumer contact
  • Web contact

Find us

  • Headquarters
  • Sales office
  • Factory
  • Distribution
  • Store
  • Research & Development
  • All addresses
Map

Corporate headquarters

Phone: +46 10 13 93 000

Sveavägen 44
SE-118 85 Stockholm

Corporate headquarters
Swedish Match

Swedish Match AB
SE-118 85 Stockholm

Phone +46 10 13 93 000
Corporate reg no. 556015-0756
contactus@swedishmatch.com

About the website

  • Sitemap
  • Site policy
  • Privacy notice
  • Information about cookies
  • Legal responsibility

Find information

  • Search
  • FAQ
  • Archive
  • Glossary

Subscription services

  • Subscription service
  • RSS

Follow us

Facebook Twitter Linkedin