SWMA Nov 26, 2021
5:29 PM CET
- 1.5 % 66.50 SEK

Our company

Swedish Match develops, manufactures, and sells quality products with market leading brands in the product segments Smokefree, Cigars, and Lights.

Our company

This is Swedish Match

Swedish Match is a global company, with strong local brands. Swedish Match also has international brands, such as General (snus), ZYN (nicotine pouches), and Cricket (lighters). The Company’s largest markets are the US and Scandinavia.


Our contribution to the UN SDGs

Nine of the UN SDGs align with our sustainability focus areas where we believe we can have a meaningful impact and where we have tangible commitments and goals connected to the detailed targets set by the identified SDGs. We also contribute to seven of the remaining eight goals through our general business contribution and societal engagement.
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Our business


In the US, the Company is the biggest participant in the nicotine pouch market, as well as the largest producer of chewing tobacco. The Company also holds the third largest position in the moist snuff category, and has a longstanding presence with snus. In Scandinavia, Swedish Match enjoys the market leading position for snus as well as holding the number two position for nicotine pouches. In Europe, Swedish Match has introduced nicotine pouches in a number of countries. The Company is also present with its niche chewing tobacco products of chew bags and tobacco bits.



Swedish Match holds the number two position in the US market for mass market cigars. Swedish Match has strong positions within both the natural leaf and HTL segments.



Swedish Match is the leading manufacturer of matches and lighters with a strong brand portfolio across the globe.


A world of smokefree products

Swedish Match entire range of smokefree products
can be ordered online.


Vision and strategy

Swedish Match's vision is of a world without cigarettes.

Sustainability at Swedish Match

Our sustainability strategy is founded on two basic principles – focus and organizational ownership. Through this strategy, we emphasize five focus areas – Improve public health, Ensure ethical business practices, Reduce environmental impact, Human rights in our supply chain, and Equal opportunity – areas where we believe we have the ability to directly or indirectly influence meaningful outcomes or where adverse developments could have a negative impact on our businesses. 

Snus and health

Information on snus and health as well as the GOTHIATEK® quality standard.

Image of three employees


At Swedish Match, we believe that the success of the Company is largely impacted by the success of our employees.