SWMA Mar 5, 2021
5:29 PM CET
+ 0.1 % 628.40 SEK

AGM 2021

Swedish Match Annual General Meeting 2021 will be held on Tuesday, April 13, 2021.

Read more about the AGM

This is Swedish Match

Swedish Match is a global company, with strong local brands. Swedish Match also has international brands, such as General (snus), ZYN (nicotine pouches), and Cricket (lighters). The Company’s largest markets are Scandinavia and the US.


Our contribution to the UN SDGs

Our six sustainability focus areas and our overall sustainability strategy contribute to eight of the UN Sustainable Development Goals (SDGs). These are the areas that are material to the Company and where we believe we can have a positive impact.
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Our business


Swedish Match has a market leading position in the Scandinavian snus market and is a significant player for nicotine pouches. In the US, the Company is the largest player in the non-tobacco nicotine pouch category as well as the largest producer of chewing tobacco. The Company is also well positioned as the third largest moist snuff player, and has a long-standing presence with snus in the US market. In Europe, Swedish Match is present in the niche chewing tobacco categories of chew bags and
tobacco bits.



Swedish Match is the number two player in the US market for machine made mass market cigars. Swedish Match has strong positions within both the natural leaf and HTL segments.



Swedish Match is the leading manufacturer of matches and lighters with a strong brand portfolio across the globe.


A world of smokefree products

Swedish Match entire range of smokefree products
can be ordered online.


Vision and strategy

Swedish Match's vision is of a world without cigarettes.

Sustainability at Swedish Match

Our sustainability strategy is founded on two basic principles – focus and organizational ownership. Through this strategy, we emphasize six areas – greenhouse gases, waste, ethical business practices, equal opportunity, public health and child labor – areas where we believe we have the ability to directly or indirectly influence meaningful outcomes or where adverse developments could have a negative impact on our businesses.

Snus and health

Information on snus and health as well as the GOTHIATEK® quality standard.

Image of three employees


At Swedish Match, we believe that the success of the Company is largely impacted by the success of our employees.