From lost student to goal-oriented Brand Manager – in less than two years. Tove Lundgren found her way through Swedish Match, an employer that encourages personal growth.
The only thing that Lundgren was sure of when she received her diploma in 2011 was that she wanted to work with marketing. In other respects, like many other graduates, Lundgren was worried about not having the right circle of contacts for finding a good job. However, she was able to breathe easy at Swedish Match.
How did your attachment to Swedish Match come about?
“I actually believed it wouldn’t be possible to find the right job immediately upon graduation. However, by the first interview at Swedish Match, I felt the job was perfect and that I would get on wonderfully. The position would allow me to proactively develop our brands all the way from insight and conceptual development through to product development and sales in various channels. I was also very warmly welcomed and felt that this was company with a pleasant corporate culture.”
And which of your qualities helped you secure the job?
“I believe it was the combination of inquisitiveness and stubbornness. I enjoy new challenges.”
You started off as Assistant Brand Manager and are now moving on to assume responsibilities for proprietary brands. What was the reason for your fast-track career development?
“Swedish Match invests in its young employees and its corporate culture encourages internal recruitment. As long as you deliver well in your current role and dare to seize new opportunities as they emerge, you will grow quickly. I also have good role models who inspire me. As early as the job interview, I had the opportunity to meet both the marketing and HR managers, both of whom happen to be women, which instilled a highly positive image of the company.
What does your new role entail?
“I am responsible for two brands: Grov and Nick & Johnny, the latter of which is a major brand in the Norwegian market. It will be exciting to have responsibility for the development of these brands. The market situation for snus has changed, with stronger competition from international players, which means that we must work more innovatively to maintain our position.”
Now that you’re no longer a green graduate, do you have any career tips for others?
“Aim for what you feel is enjoyable – that will be more sustainable in the long run. And dare to believe that you can land a rewarding job without a network of contacts. After all, I did!”
Published: May, 2013