Swedish Match conducts confidential employee opinion surveys globally through an outside agency that allows our employees the opportunity to rate their job and company satisfaction on a regular basis.
Survey results are utilized by the Company to follow up on and improve where there are areas of opportunity within the organization.
Employee survey 2020
A global employee survey was conducted during 2020. Overall the results are strong with improvements in every area compared to 2018. At Group level, the Company is above other similar companies in most areas where benchmarks are available. Most notably, the survey showed very strong results on how likely it is that an employee would recommend Swedish Match as an employer to a friend. This is true for both female and male employees which is encouraging in terms of assessing our culture from an equal opportunity perspective. It shows that our focus on culture has made a difference. Areas where results were weaker will be followed up in divisions and departments for further actions.
The Company has a goal that no employees should feel that they are, or could be, the subject of discrimination at the workplace. This is continually followed up in performance management discussions between managers and employees, and in 2020 it was also specifically followed up in the global employee survey. The survey showed that the share of employees who agree that their working group is free from discrimination at work (with regard to gender, ethnicity, religion, sexual orientation, disability and age) increased to 93 percent in 2020. Even if the result is on par with benchmark, it is not satisfying. The result will be followed up within all divisions and guide the development of further action plans.