What we do
Swedish Match’s vision is a world without cigarettes.
We create shareholder value by offering tobacco consumers enjoyable products of superior quality in a responsible way. By providing products that are recognized as safer alternatives to cigarettes, we can contribute significantly to improved public health. Read our Vision and strategy.
What we do
Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product segments Snus and moist snuff, Other tobacco products, and Lights.
Swedish Match has a market leading position in the Scandinavian snus market and is the number two player for nicotine pouches. In the US, Swedish Match is well positioned as the third largest snus and moist snuff company and is the clear market leader in the nicotine pouch segment.
Swedish Match is a major player in the US market for mass market cigars and the largest manufacturer of US chewing tobacco. Swedish Match is one of the largest manufacturers in the niche chewing tobacco categories of chew bags and tobacco bits, produced in Denmark and sold mostly in Europe.
Swedish Match is a leading manufacturer and distributor of matches and lighters with a strong brand portfolio across the globe. Swedish Match also offers a portfolio of externally sourced complementary products (mainly for the Brazilian market), which include for example disposable razors, batteries and light bulbs.
Swedish Match operates in eleven countries. The Group sells products across the globe, with production units in seven countries. The average number of employees in the Group was 6,270 in 2019.