What we do

Swedish Match’s vision is a world without cigarettes.

We create shareholder value by offering tobacco consumers enjoyable products of superior quality in a responsible way. By providing products that are recognized as safer alternatives to cigarettes, we can contribute significantly to improved public health. Read our Vision and strategy.

What we do

Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product areas Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), and Lights (matches, lighters, and complementary products). The Group sells products across the globe, with production units in seven countries.

  • Snus and moist snuff - Swedish Match has a market leading position in the Scandinavian snus market. In the US, Swedish Match is well positioned as the third largest snus and moist snuff company. Production units are located in Sweden (snus) and the US (moist snuff). Read more about Snus and moist snuff.
  • Other tobacco products - Swedish Match is a major player in the US market for mass market cigars and the largest manufacturer for chewing tobacco. Nearly all the products are sold exclusively on the US market. Production takes place in the US (cigars and chewing tobacco), in the Dominican Republic (cigars), as well as in Sweden and Denmark (chew bags). Read more about Other tobacco products.
  • Lights - Swedish Match is the market leader for matches in many markets throughout the world, with well known local brands. For lighters, the Cricket brand has strong market positions in many countries. Production of matches takes place in Sweden and Brazil. Lighters are produced in the Philippines, the Netherlands, and Brazil. Read more about Lights.

Where we operate

Swedish Match operates in eleven countries worldwide. The Swedish Match head office, where the CEO and Corporate functions are based, is located in Stockholm. Our products are manufactured in seven countries and then sold worldwide in more than 100 countries.
Read more about where we operate.