What we do
Swedish Match’s vision is a world without cigarettes.
We create shareholder value by offering tobacco consumers enjoyable products of superior quality in a responsible way. By providing products that are recognized as safer alternatives to cigarettes, we can contribute significantly to improved public health. Read our Vision and strategy.
What we do
Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product segments Snus and moist snuff, Other tobacco products, and Lights.
Swedish Match has a market leading position in the Scandinavian snus market and is a significant player for nicotine pouches. In the US, the Company is the largest player in the non-tobacco nicotine pouch category as well as the largest producer of chewing tobacco. The Company is also well positioned as the third largest moist snuff player, and has a long-standing presence with snus in the US market. In Europe, Swedish Match is present in the niche chewing tobacco categories of chew bags and
Swedish Match is the number two player in the US market for machine made mass market cigars. Swedish Match has strong positions within both the natural leaf and HTL segments.
Swedish Match is the leading manufacturer of matches and lighters with a strong brand portfolio across the globe.
Swedish Match operates in eleven countries. The Group sells products across the globe, with production units in seven countries. The average number of employees in the Group was 6,270 in 2019.