What we do

Swedish Match’s vision is a world without cigarettes.

We create shareholder value by offering tobacco consumers enjoyable products of superior quality in a responsible way. By providing products that are recognized as safer alternatives to cigarettes, we can contribute significantly to improved public health. Read our Vision and strategy.

What we do

Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product segments Snus and moist snuff, Other tobacco products, and Lights. 

Image of Swedish Match product segment


  • Snus and moist snuff - Swedish Match has a market leading position in the Scandinavian snus market. In the US, Swedish Match is well positioned as the the third largest manufacturer of moist snuff and is a significant player in the market for snus and non-tobacco nicotine pouch products. 
    Read more about Snus and moist snuff.
  • Other tobacco products - Swedish Match holds the number 2 position in the US market for mass market cigars and is the largest manufacturer for chewing tobacco.
    Read more about Other tobacco products.
  • Lights - Swedish Match is a leading manufacturer and distributor of matches and lighters with a strong brand portfolio across the globe. Lights include matches, lighters and complementary products. 
    Read more about Lights.

Where we operate

Swedish Match operates in eleven countries worldwide. The Swedish Match head office, where the CEO and Corporate functions are based, is located in Stockholm. Our products are manufactured in seven countries and then sold worldwide in more than 100 countries.
Read more about where we operate.