Operating margin by product segment

View data according to IFRS by clicking the tabs below. Show earlier data by clicking the arrow in the table header.

Percent	Q4/19	Q3/19	Q2/19	Q1/19	Q4/18	Q3/18	Q2/18	Q1/18	Q4/17*	Q3/17*	Q2/17*	Q1/17*	Q4/16	Q3/16	Q2/16	Q1/16	Q4/15	Q3/15	Q2/15	Q1/15	Q4/14	Q3/14	Q2/14	Q1/14	Q4/13	Q3/13	Q2/13	Q1/13	Q4/12	Q3/12	Q2/12	Q1/12	Q4/11	Q3/11	Q2/11	Q1/11	Q4/10	Q3/10	Q2/10	Q1/10	Q4/09
Snus and moist snuff	45.8	48.6	46.6	44.6	44.4	47.0	45.8	45.0	43.5	45.2	42.0	41.2	40.0	43.1	41.7	41.8	41.4	42.4	40.5	38.2	43.6	44.8	44.4	43.8	45.1	45.4	44.4	45.5	46.3	48.0	44.7	47.1	45.9	49.2	45.3	44.0	48.1	50.4	43.6	41.2	47.5
Other tobacco products	32.2	38.7	39.1	38.6	37.0	37.5	38.8	35.7	37.2	38.2	39.6	38.1	36.2	41.6	41.2	40.2	38.3	40.7	42.2	41.1	39.8	38.1	39.9	38.8	38.6	39.6	42.9	39.2	41.2	43.5	45.4	44.0	44.1	45.3	44.4	41.9	37.4	41.0	40.7	34.7	29.9
Lights	31.1	29.4	2.3	13.8	18.9	14.9	15.1	10.9	19.9	15.1	12.2	17.7	17.9	17.6	17.0	13.8	14.9	15.2	11.4	17.1	17.3	16.0	16.4	17.6	18.1	16.8	16.2	17.8	17.9	14.0	17.9	16.3	21.9	17.7	13.9	17.3	23.0	16.3	19.6	18.7	26.6

* Financial statements for 2017 has been restated in accordance with IFRS 15.

Percent	2019	2018	2017*	2016	2015	2014	2013	2012	2011	2010
Snus and moist snuff	46.5	45.6	43.0	41.6	40.7	44.1	45.1	46.5	46.1	46.0
Other tobacco products	37.2	37.3	38.3	39.8	40.6	39.2	40.1	43.6	44.0	38.6
Lights	19.8	15.2	16.4	16.7	14.7	16.8	17.3	16.6	17.9	19.5

* Financial statements for 2017 has been restated in accordance with IFRS 15.

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