Operating margin
View data according to IFRS by clicking the tabs below. Show earlier data by clicking the arrow in the table header.
IFRS Quarterly
| Percent | Q4/18 | Q3/18 | Q2/18 | Q1/18 | Q4/17 | Q3/17 | Q2/17 | Q1/17 | Q4/16 | Q3/16 | Q2/16 | Q1/16 | Q4/15 | Q3/15 | Q2/15 | Q1/15 | Q4/14 | Q3/14 | Q2/14 | Q1/14 | Q4/13 | Q3/13 | Q2/13 | Q1/13 | Q4/12 | Q3/12 | Q2/12 | Q1/12 | Q4/11 | Q3/11 | Q2/11 | Q1/11 | Q4/10 | Q3/10 | Q2/10 | Q1/10 | Q4/09 | Q3/09 | Q2/09 | Q1/09 | Q4/08 | Q3/08 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Snus and moist snuff | 44.4 | 47.0 | 45.8 | 45.0 | 43.5 | 45.2 | 42.0 | 41.2 | 40.0 | 43.1 | 41.7 | 41.8 | 41.4 | 42.4 | 40.5 | 38.2 | 43.6 | 44.8 | 44.4 | 43.8 | 45.1 | 45.4 | 44.4 | 45.5 | 46.3 | 48.0 | 44.7 | 47.1 | 45.9 | 49.2 | 45.3 | 44.0 | 48.1 | 50.4 | 43.6 | 41.2 | 47.5 | 48.8 | 42.6 | 40.9 | 45.1 | 49.7 |
| Other tobacco products | 37.0 | 37.5 | 38.8 | 35.7 | 37.2 | 38.2 | 39.6 | 38.1 | 36.2 | 41.6 | 41.2 | 40.2 | 38.3 | 40.7 | 42.2 | 41.1 | 39.8 | 38.1 | 39.9 | 38.8 | 38.6 | 39.6 | 42.9 | 39.2 | 41.2 | 43.5 | 45.4 | 44.0 | 44.1 | 45.3 | 44.4 | 41.9 | 37.4 | 41.0 | 40.7 | 34.7 | 29.9 | 29.6 | 40.9 | 35.5 | 30.2 | - |
| Lights | 18.9 | 14.9 | 15.1 | 10.9 | 19.9 | 15.1 | 12.2 | 17.7 | 17.9 | 17.6 | 17.0 | 13.8 | 14.9 | 15.2 | 11.4 | 17.1 | 17.3 | 16.0 | 16.4 | 17.6 | 18.1 | 16.8 | 16.2 | 17.8 | 17.9 | 14.0 | 17.9 | 16.3 | 21.9 | 17.7 | 13.9 | 17.3 | 23.0 | 16.3 | 19.6 | 18.7 | 26.6 | 21.3 | 20.4 | 20.2 | 20.7 | 21.2 |
| Chewing tobacco | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 36.9 |
| Cigars | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 20.0 |
2017 have been restated to reflect the recognition of revenue according to IFRS 15. As a consequence of the implementation of IFRS 15, Swedish Match segment reporting has changed as of 2017.
Q3 2008 and earlier historical data has not been restated to separate financials relating to the operations transferred to STG.
IFRS Annually
| Percent | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Snus and moist snuff | 45.6 | 43.0 | 41.6 | 40.7 | 44.1 | 45.1 | 46.5 | 46.1 | 46.0 | 45.1 | 44.9 |
| Other tobacco products | 37.3 | 38.3 | 39.8 | 40.6 | 39.2 | 40.1 | 43.6 | 44.0 | 38.6 | 34.4 | 31.4 |
| Lights | 15.2 | 16.4 | 16.7 | 14.7 | 16.8 | 17.3 | 16.6 | 17.9 | 19.5 | 22.2 | 21.4 |
2005-2008: Restated to reflect sale of South African operations. with the remainder of the former Pipe tobacco & accessories segment being reported in Other operations
