News; May 17, 2002 CET

Cricket to sponsor Ferrari driver

DURING 2002, CRICKET WILL BE sponsoring Swedish motor-racing driver Tony Ring in the Ferrari Challenge race series. The competition, which has served as Ferrari’s own world championship since it was initiated in 1993, is contested at various Formula 1 tracks on five continents.

Tony Ring will be competing in the Ferrari Challenge during eight weekend events, each involving two heats. The races will take place at tracks in Italy, Spain, the Czech Republic, the UK, Germany and France.

»The Ferrari Challenge is an ideal showcase for our brand for several reasons,« says Burt van Geenen of the Continental Europe Division. »In particular, because it is an international competition, but also because a fantastic marque like Ferrari holds so much fascination and interest for many people«.

»We will be able to invite customers from our European markets to attend the different races in the series.« The Ferrari Challenge sponsorship is one of a number of marketing campaigns planned for 2002.

Swedish Match has also secured the rights as the official supplier of specially designed Cricket lighters for the Soccer World Cup taking place in Japan and South Korea in June.