News; May 11, 2007 CET

Experienced Americans on the Board

In addition to electing a new Chairman of the Board, the Annual General Meeting also elected Charles A. Blixt and John P. Bridendall as new Board members. They are two highly experienced Americans who are now assuming a position on the Swedish Match Board of Directors.

"Having members with different cultural backgrounds and knowledge about other markets than Scandinavia is valuable. I have been promoting international expansion, so I am pleased that Charles A. Blixt and John P. Bridendall were elected to the Board," says Conny Karlsson, himself newly elected Chairman of the Board of Swedish Match.

Charles A. Blixt and John P. Bridendall both have years of international experience, but with slightly different specialties. Charles A. Blixt has more than 20 years of experience from the tobacco industry within R.J. Reynolds, the next largest tobacco company in the US. John P. Bridendall has extensive experience with fastmoving consumer goods with strong brands, including the wine and liquor industry and such brands as Jack Daniel’s and Southern Comfort.

The new members have very good knowledge about the American market and agree that there is great potential for Swedish Match’s products.

"Swedish Match is a well-managed company with strong brands, I am really looking forward to participating in the work of the Board," says John. P. Bridendall.

"I am convinced that we can contribute to increasing knowledge about the American market," says Charles A. Blixt. " Swedish Match has strong possibilities to grow in the US and on other markets outside Scandinavia."