News; Jan 24, 2012 5:40 PM CET

General launches mini-snus with the strength of a normal portion

General presents Strong White Mini – a portion-packed snus in mini-format with the same nicotine strength as a normal portion. The flavor has the classic General character.

Mini-portion snus was launched way back in 1984 to satisfy snus users wanting a more discrete snus. Now, General is the first brand to introduce a mini-portion that delivers the same nicotine strength as a normal portion. General Strong White Mini is only half the size of a normal portion, but contains approximately the same amount of nicotine and is suited for consumers who appreciate the neat mini-format, but desire a product with slightly more nicotine than other mini-portions.

General Strong White Mini will be available in stores in early February. A can contains 20 portions placed in a star formation and will cost about SEK 37.