News; May 19, 2004 CET

New variants and flavors

Swedish Match is constantly expanding its product range. Below we describe a selection of our product launches during the past six months.

To celebrate the birth of a new princess in the
Dutch royal family, the Willem II brand launched a new cigar, Willem II Grand Royal. The package is in a striking shade of orange - the house color of the House of Orange, the Dutch royal family.

The premium cigar brands Partagas and Punch have recently launched new products: Partagas Spanish Rosado, with a new and unique wrapper from Honduras, and the spicy Punch Gran Puro, which consists entirely of Honduran tobacco. During the autumn, Kahlua, a premium cigar with a flavor of the well-known coffee liqueur, was also launched.

Two new masterpieces have been created under the Hoyo de Monterrey brand name. A new, spicier variant of this hand-rolled cigar has been developed, and Honduran artist Jos矒odriguez has created an elegant image for the brand by decorating a limited series of cigar boxeswith paintings based on motifs from life in Honduras.

Pipe tobacco
Borkum Riff has launched its new GOLD Cherry & Vanilla flavor in a metal package. A wellrounded cherry flavor is complemented with a delectable aroma of vanilla to create a refined experience for the connoisseur. Borkum Riff has also recently launched its first tax-free product, combining four selected product variants with a foldable pipe-rack specially designed for Borkum Riff - all packaged in an elegant presentation box. The package is accompanied by flavor barometers and product descriptions in several languages.

The Firepower utility lighter is a new product for household use. In common with Swedish Match Cricket disposable lighters, Firepower is designed on both functional and attractive lines.