News; Jul 16, 2010 10:00 AM CET

Norwegians prefer white portion snus. 164 percent growth.

Norwegian consumers have distinct preferences in selecting snus. One of the most striking trends is the growth of snus using "white-portion tehnology". Nick and Johnny Strong White, a new product by Swedish Match, is designed to meet the demand of the Norwegian consumer products.

White-portion technology is a production process in which the tobacco is moistened before it is sealed in pouches. The result is a snus that Norwegian consumers clearly appreciate. From May 2007 to May 2010 Swedish Match's sales of white portion snus increased by 164 percent in the Norwegian market. White-portion technology snus is produced in the Swedish Match Kungälv production plant in Sweden.

Norwegian snus

With the demand for white-portion technology products growing, Swedish Match has developed the brand Nick and Johnny, adapted especially for the Norwegian market. Nick and Johnny Strong White is based on the Swedish snus with high standards of quality, functionality and taste.

"One reason why the white portion snus is popular in Norway is that many consumers find it easy, discreet and clean. Nick and Johnny Strong White is particularly adapted for Norwegian consumers' high demands for functionality and product experience. It has a mild, pure tobacco taste with hints of liquorice. Taste is an important part of the experience for  many snus users, and we see that Norwegian consumers want a powerful, but pure tobacco taste," says Stavenæs.

Nick and Johnny Strong White replaces Nick and Johnny Black, which was launched in 2009. The new product will be available on the Norwegian market from July 2010.

The target group for snus is adult cigarette smokers.

For further information, please contact:
Nils Erlimo, PR Manager, Norway
Mobile: +47 920 85 814