• Skip to main content
  • Go to main navigation
  • Go to language selector
SearchFree text

Swedish Match
SWMA Jan 21, 2021
9:34 AM CET
+ 0.2 % 623.40 SEK
The share
  • svenska
Close
  • Swedish Match websites

    • Image Bank
    • Swedish Match Brasil
    • Swedish Match Industries
    • The Solstickan Foundation (SE)
    • The Snus & Match Museum
  • Brand websites

    Smokefree

    • Swedish Match e-commerce service (SE)
    • Swedish Match e-commerce service (CH)
    • General (US)
    • Longhorn (US)
    • Timber Wolf (US)
    • ZYN

    Lights

    • Cricket
    • Nitedals
    • Redheads
  • Our company More Less

    Our company

    • Our company in brief More Less
      • CEO comment
    • Vision and strategy More Less
      • Financial strategy
      • Sustainability strategy
      • Acquisitions and divestments
    • Markets More Less
      • Our markets
      • Smokeless products worldwide
      • Trends
      • Global tobacco market
    • Organization More Less
      • Operating locations
      • Employees
    • Company history More Less
      • Svenska Tobaks AB
      • Svenska Tändsticks AB
      • Swedish Match AB
    • Corporate brand

    CEO comment

  • Our business More Less

    Our business

    • Smokefree More Less
      • Market development
      • Nicotine products and regulations
      • History of snus
      • Snus production
      • Ingredients in snus
      • History of chewing tobacco
    • Cigars More Less
      • Market development
      • History of cigars
    • Lights More Less
      • Market development
    • Value chain
    • Risk management
    • Outlook and risk factors

    Snus production

  • Corporate Governance More Less

    Corporate Governance

    • Annual General Meeting More Less
      • Annual General Meeting More Less
        • AGM 2020
        • AGM 2019
        • AGM 2018
      • Nominating Committee
      • AGM address and minutes
      • Dividend and financial policy
      • Auditors
      • Articles of association
    • Committees More Less
      • Remuneration Committee
      • Audit Committee
      • Disclosure Committee
    • Board of Directors More Less
      • About the Board
      • Activities of the Board of Directors
      • Compensation to Board
    • Management More Less
      • About the management
      • Guidelines for executive remuneration
      • Management compensation More Less
        • Incentive plans
    • Insider shareholding
    • Corporate Governance reports More Less
      • Internal control
    Participants at the AGM

    Annual General Meeting

  • Sustainability More Less

    Sustainability

    • Sustainability at Swedish Match More Less
      • Sustainability organization
      • Stakeholder dialog and materiality analysis
      • Our contribution to the UN SDGs
    • Improve public health
    • Ensure ethical business practices
    • Equal opportunity
    • Reduce greenhouse gases
    • Reduce waste
    • Eliminate child labor
    • Code of Conduct More Less
      • Group Principles on Communication
      • Group Principles on Environmental Management
      • Supplier Code of Conduct
    • Sustainability reporting More Less
      • Sustainability reporting archive
    • Sustainability FAQ
    • Sustainability contacts
  • Investors More Less

    Investors

    • The share More Less
      • Per share data
      • Shares outstanding
      • Share capital development
      • Share holdings More Less
        • Largest shareholders
      • Dividend information
      • Analysts and estimates
      • Indicies
    • Follow our journey
    • Calendar
    • Financial reports More Less
      • Interim reports
      • Annual reports More Less
        • Annual report 2019
        • Annual report 2018
        • Annual report 2017
    • Financial tables More Less
      • Income statement
      • Balance sheet
      • Cash flow analysis
      • By product segment More Less
        • Sales
        • Operating profit
        • Operating margin
      • Key ratios
      • Statement of comprehensive income
    • Presentations More Less
      • Webcasts and audiocasts
    • Debt information More Less
      • Debt sources of financing More Less
        • Debt programs
        • Outstanding bonds
      • Credit rating
      • Financial risks
    • IR contacts
  • Media More Less

    Media

    • Press releases and news
    • Images More Less
      • Swedish Match logotype
    • Videos
    • Pressroom
    • Media contacts
  • Snus and health More Less

    Snus and health

    • Our standpoint
    • The Swedish Experience
    • Research on snus
    • Smoking cessation
    • GOTHIATEK® More Less
      • GOTHIATEK® standard
    • Snus and the Swedish Food Act
    • Nicotine More Less
      • Nicotine labeling of Swedish Match products
      • Snus, nicotine and nicotine addiction
    • Tobacco use More Less
      • Tobacco use in figures
    GOTHIATEK® Quality standard

    Swedish Match quality standard

  • Career More Less

    Career

    • Employee strategy
    • Our culture
    • Work environment
    • Diversity and non-discrimination
    • Competence development
    • Compensation and benefits
    • What we do
    • Meet our employees
    • Vacant positions
    • Student
    • HR contacts
    Image of employees

    Vacant positions

Our websites
Language:
  • English
  • svenska
Media
  • Press releases and news
  • Images
  • Videos
  • Pressroom
  • Media contacts
Swedish Match's logo
News; Aug 18, 2010 2:05 PM CET

Red Man Moist Snuff Flavor Fresh™ Lid

The makers of Red Man Moist Snuff announced today a revolutionary new lid that is guaranteed to lock in freshness. The brand that pioneered the foil fresh pouch more than 40 years ago continues to drive innovative packaging with the launch of the new FlavorFresh™ Lid, a packaging improvement specifically designed for Red Man Moist Snuff.

The new lid creates a tight seal, improving moisture retention and locking in freshness so every can of Red Man Moist Snuff is as fresh as the day it was made.

Consumer research shows that moist snuff users are demanding freshness. “For adult moist snuff users, freshness is extremely important in their purchase decision,” according to Steve Abbot, Senior Brand Manager for Red Man Moist Snuff. “For our consumers, the new lid means that the tobacco stays moist and fresh, ensuring that Red Man Moist Snuff always tastes great.”

Red Man Moist Snuff canThe launch of the new FlavorFresh™ Lid will be supported by a national sweepstakes that gives adult consumers a chance to win a fresh American experience in the Alaskan Wild. Abbot adds, “We think you have to travel pretty far to find an experience fresher than the one under the Red Man Moist Snuff Flavor Fresh™ Lid. To prove it, we're sending one lucky dipper deep into America's freshest frontier – the Alaskan wilds.

“ One winner and their guest have a chance to win a five day adventure exploring the untouched backdrop of the country’s 50th state. Dippers can create their own package from a variety of excursions including: an Alaskan Wilderness Cruise, a train trip to Spencer Glacier, and a flight to tour Mt. McKinley, America’s tallest mountain. Adult consumers over 21 years old can enter each day by visiting the website at www.redman.com/fresh. The contest ends November 15th.

Red Man Moist Snuff is made from a blend of high quality tobacco and is available in long cut wintergreen, fine cut natural and long cut straight---the three most popular flavors in the moist snuff category.

About Red Man Moist Snuff: For more than 100 years, Red Man has been one of the most well known and well respected brand names in the smokeless tobacco category. Red Man Moist Snuff is the latest addition to this renowned brand family. Quality, heritage and tradition - that’s what Red Man Premium Moist Snuff is all about.

Related documents

  • Presentations
  • Our company
  • CEO comment
  • Annual General Meeting

Share

Share Facebook Share Twitter Share Linkedin

Share this page by email

Incorrect email
Incorrect email
Home / Media / Press releases and news / Red Man Moist Snuff Flavor Fresh™ Lid

Contact us

  • IR contacts
  • Media contacts
  • Sustainability contacts
  • HR contacts
  • Consumer contact
  • Web contact

Find us

  • Headquarters
  • Sales office
  • Factory
  • Distribution
  • Store
  • Research & Development
  • All addresses
Map

Corporate headquarters

Phone: +46 10 13 93 000

Sveavägen 44
SE-118 85 Stockholm

Corporate headquarters
Swedish Match

Swedish Match AB
SE-118 85 Stockholm

Phone +46 10 13 93 000
Corporate reg no. 556015-0756
contactus@swedishmatch.com

About the website

  • Sitemap
  • Site policy
  • Privacy Notice
  • Information about cookies
  • Legal responsibility

Find information

  • Search
  • FAQ
  • Archive
  • Glossary

Subscription services

  • Subscription service
  • RSS

Follow us

Facebook Twitter Linkedin

We use cookies in order to provide you with the best user experience. By using our website, you agree to the use of cookies. If you want to learn more, click here.

Close