• Skip to main content
  • Go to main navigation
  • Go to language selector
SearchFree text

Swedish Match
  • svenska
Close
  • Swedish Match websites

    • Image Bank
    • Swedish Match Brasil
    • Swedish Match Industries
    • Snus and Match Museum
  • Brand websites

    Smokefree

    • Swedish Match e-commerce service (SE)
    • General (US)
    • Longhorn (US)
    • Pinkerton Tobacco
    • Niqo Co.

    Lights

    • Cricket
    • Nitedals
    • Redheads
  • Other

    • Swedish Match Denmark
    • Swedish Match Norway
    • The Solstickan Foundation (SE)
  • Home
  • Our company More Less

    Our company

    • About us
    • Markets More Less
      • Our product categories and markets
    • Company history More Less
      • Svenska Tobaks AB
      • Svenska Tändsticks AB
      • Swedish Match AB
    • Corporate Governance More Less
      • Articles of association
      • AGM minutes
  • Our business More Less

    Our business

    • Smokefree More Less
      • Nicotine products and regulations
      • History of snus
      • Snus production
    • Cigars More Less
      • History of cigars
    • Lights
  • Sustainability More Less

    Sustainability

    • Strategy and approach
    • Materiality assessment More Less
      • Sustainable Tobacco Program
    • Code of Conduct More Less
      • Supplier Code of Conduct
      • Swedish Match North America Terms and Conditions
    • Sustainability information More Less
      • Environment
      • Compliance
      • Employees and social conditions
      • Human rights
    • Sustainability reporting
  • Investors More Less

    Investors

    • Share holdings
    • Financial reports
    • Debt information More Less
      • Debt programs
      • Outstanding bonds
  • Media More Less

    Media

    • Press releases and news
    • Swedish Match logotype
    • Images
    • Videos
    • Swedish Match Norway More Less
      • Our history
      • Sustainability
    • Media contacts
  • Snus and health More Less

    Snus and health

    • Our standpoint
    • Swedish Match Scientific Publications More Less
      • Our Scientific Publications
    • GOTHIATEK® More Less
      • GOTHIATEK® standard
    • The Swedish Experience
    • Research on snus
    • Smoking cessation
    • Snus and the Swedish Food Act
    • Nicotine More Less
      • Nicotine labeling of Swedish Match products
      • Snus, nicotine and nicotine addiction
    • Tobacco use More Less
      • Tobacco use in figures
  • Career More Less

    Career

    • Employee strategy
    • Our culture
    • Work environment
    • Diversity and non-discrimination
    • Competence development
    • Compensation and benefits
    • Vacant positions
    • Student
    • HR contacts
Our websites
Language:
  • English
  • svenska
Media
  • Press releases and news
  • Swedish Match logotype
  • Images
  • Videos
  • Swedish Match Norway
  • Media contacts
Swedish Match's logo
News; Mar 30, 2015 12:45 PM CET

XRANGE – The year’s biggest launch from Swedish Match

In April, Swedish Match is launching Sweden’s first brand-transcending snus series: XRANGE. The snus series comprises five portion-packed products from three of Sweden’s classic brands: General, Göteborgs Rapé and Catch. XRANGE is a competitively priced product in a discreet portion pouch that is less runny and keeps its flavor longer.

Swedish Match aims to develop the market by focusing on quality and innovation. The reasons for launching XRANGE are to satisfy the increased demand for functional product characteristics in the Swedish market and to broaden the portfolio offering.


“We are working intensely to develop new production technology at our plants in Gothenburg and Kungälv. Thanks to the efforts of a team of production engineers, product developers and quality controllers, we can finally present the end result to the market. We have chosen to call the new product XRANGE,” says Fredrik Beltzér, Marketing Manager Portfolio Development.

XRANGE symbolizes the meeting between classic brands and innovation. Since the classics are invaluable to both companies and consumers, meticulous design requirements are imposed in terms of innovativeness and category development.

“Through XRANGE, we’re launching a snus series that retains important elements of our classic brands, such as their highly appreciated flavor and our uncompromising quality. However, we have added innovative new product characteristics and a modern design. Our ambition is to continuously develop XRANGE through the addition of new products and product characteristics that satisfy our consumers’ wishes and demands. It was production technology innovation that enabled us to launch XRANGE, but I also dare say that it also represents innovation for the entire snus category,” concludes Fredrik Beltzér.

Product information

  • XRANGE is being launched in April 2015 and comprises five portion-packed products:
      - XRANGE Göteborgs Rapé Slim Large White
      - XRANGE General Slim Large White
      - XRANGE General Slim Large Original
      - XRANGE General Slim Large White Strong
      - XRANGE Catch Slim Large White Mint
  • XRANGE contains 21 portions of General and Göteborgs Rapé snus and 24 portions of Catch.
  • XRANGE will be available for sale at the Swedish Match snus store on Kungsgatan in Stockholm and from selected online stores as of April 1.
  • XRANGE will be on offer throughout the Swedish market from mid-April.

 

Home / Media / Press releases and news / XRANGE – The year’s biggest launch from Swedish Match

Contact us

  • Media contacts
  • HR contacts
  • Consumer contact

Find us

  • Headquarters
  • Sales office
  • Factory
  • Distribution
  • Store
  • Research & Development
  • All addresses
Map

Corporate headquarters

Phone: +46 10 13 93 000

Sveavägen 44
SE-118 85 Stockholm

Corporate headquarters
Swedish Match

Swedish Match AB
SE-118 85 Stockholm

Phone +46 10 13 93 000
Corporate reg no. 556015-0756

About the website

  • Sitemap
  • Site policy
  • Privacy notice
  • Information about cookies
  • Legal responsibility

Find information

  • Search
  • FAQ
  • Archive