Snus and moist snuff pressroom

Swedish Match continues to offer new products, new brands and line extensions in the dynamic snus and moist snuff categories. Here you will find a listing of our product related news.

All product related news

General and Göteborgs Rapé One – by Swedish Match and Alexander Gustafsson

Sweden 2017-08-14 09:00 CET

After collaborating for more than a year, Swedish Match and Alexander Gustafsson are now launching a series with three new snus products under the General and Göteborgs Rapé One brands.

Millionth box sold by Swedish Match Store - at the Stockholm store

Sweden 2017-06-27 09:30 CET

Today, Swedish Match sold its millionth snus can from Swedish Match Stores, and it was sold by the store at Kungsgatan 3 in Stockholm, which is one of four snus stores owned and operated by Swedish Match.

Norway’s first snus store to open in downtown Oslo

Sweden, Norway 2017-06-22 09:15 CET

Swedish Match is now opening Norway’s first snus store in the pedestrian area at Aker Brygge in downtown Oslo.

Göteborgs Rapé Strong is back - now in the ordinary range

Sweden 2017-04-24 09:00 CET

Effective April 24, Swedish Match is relaunching Göteborgs Rapé Strong, a stronger variety of the classic Göteborgs Rapé White.

New e-commerce service from Swedish Match – entire snus range available online

Sweden 2017-03-01 09:30 CET

From March 1, people living in Sweden will be able to order Swedish Match’s entire snus range online. With the new e-commerce service,, you can order the entire snus range, make your own snus blend and have it delivered directly to your door. You can also order freshly made snus, meaning the factory’s latest production. Naturally, the website includes age control for purchasing to ensure that the products are only sold to people over 18.

Kaliber +

With Kaliber+ we’ve added more of the best

Sweden 2017-01-30 13:30 CET

At the end of January, the latest addition to the Swedish Match range, Kaliber+, was launched widely in the Swedish retail trade. Kaliber+ is a further development of the Kaliber series, in which Swedish Match has prioritized a stronger product with a more fully packed portion and greater flavor. Two varieties of Kaliber+ will be launched, original and white, at a price of SEK 29 per can in Swedish Match Stores.

Launch of General Kardus 2017 postponed until late February

Sweden 2016-11-30 09:00 CET

The launch of the 2017 edition of General Kardus has been postponed until the end of February. For the past two years, the annual edition of General Kardus has been released on December 1 and this was also the goal for the 2017 edition. The reason for the delay is that the original product did not meet all of Swedish Match’s quality requirements for the tobacco blend used in General Kardus.

Brand-new beer snus from Swedish Match – Göteborgs Rapé Humle

Sweden 2016-11-25 09:00 CET

Swedish Match is launching its first beer snus, Göteborgs Rapé Humle, which has been developed in partnership with Fjäderholmarna Brewery.

Put the used pouch in the garbage

Sweden 2016-11-21 09:07 CET

According to information published by the Swedish Water & Wastewater Association on November 17, an amount equivalent to 1,100 tons of snus is thrown in the toilet bowl every year. Swedish Match therefore wants to appeal to all users of snus, which total over a million Swedes, to always use the garbage can.

Swedish Match launches Göteborgs Rapé Stark

Sweden 2016-05-13 09:30 CET

Swedish Match and Salong Betong tattoo studio in brand new design collaboration

New limit values for GOTHIATEK®

Sweden 2016-03-22 08:00 CET

Swedish Match is now lowering the limit values for undesired substances in snus and is also adding limit values for other undesired substances.  

General Mackmyra – a snus with the flavor of Swedish malt whisky

Sweden 2016-02-26 11:50 CET

To celebrate General’s 150th anniversary, Swedish Match has teamed with Swedish whisky maker Mackmyra to develop a whisky snus that combines the craftsmanship of snus blending and whisky making in a joint product offering.

XRANGE (XR) grows and adds two new products

Sweden 2016-02-03 08:30 CET

Swedish Match launched XR in April 2015. After just over nine months on the market, it has grown to become the ninth largest snus brand in Sweden, capturing a market share of nearly 6 percent. Now XR is growing further and adding two new products: XR Grov and XR General Salmiak. This will therefore be the first time the Grov brand will be available in the XR format.

Swedish Match launches General Kardus Fäviken 2016

Sweden 2015-12-01 08:00 CET

2016 marks the 150th anniversary of General, Scandinavia’s largest snus brand. To celebrate this, Swedish Match is launching the exclusive snus General Kardus Fäviken 2016, created by perfectionist Johan A Boman in 1866 and now interpreted by Chef Magnus Nilsson at Fäviken Magasinet – 150 years later.

Mustang – A robust snus from Swedish Match

Sweden 2015-09-10 10:00 CET

Swedish Match’s new venture in the low-price segment is named Mustang.

Long-awaited comeback of Göteborgs Rapé Original

Sweden 2015-09-08 11:00 CET

Göteborgs Rapé Original was withdrawn from the Swedish Match range at the start of the 2000s to make way for the innovative Göteborgs Rapé White, which is now one of the best-selling snus products in Sweden.

Swedish Match releases seasonal edition “Ettan Jakt”

Sweden 2015-08-26 14:00 CET

For the autumn season, Swedish Match is launching a special edition of its traditional brand Ettan. It has been named Ettan Jakt and is a limited design edition of Ettan loose.

Swedish Match opens store in the capital of snus, Gothenburg

Sweden 2015-07-03 14:40 CET

Today, July 3, Swedish Match is opening a snus store on Kungstorget in Gothenburg. The store will offer adult snus users a unique experience in the craftsmanship, history and quality of snus.  In conjunction with the opening, a limited edition of the snus product, Göteborgs Rapé, will be launched as a tribute to Gothenburg.

XRANGE – The year’s biggest launch from Swedish Match

Sweden 2015-03-30 14:45 CET

In April, Swedish Match is launching Sweden’s first brand-transcending snus series: XRANGE. The snus series comprises five portion-packed products from three of Sweden’s classic brands: General, Göteborgs Rapé and Catch. XRANGE is a competitively priced product in a discreet portion pouch that is less runny and keeps its flavor longer.

Swedish Match launches its most exclusive snus – Ever

Sweden 2014-12-01 12:00 CET

It has taken Swedish Match over two years to develop General Kardus Selection 2015 – an effort that has resulted in Swedish Match’s most exclusive snus ever. A limited amount of 4,000 individually numbered containers has been manufactured with a recommended store price of SEK 799.

First flavored snus – largest flavored snus brand

Sweden 2014-09-29 13:00 CET

When Catch Licorice snus was launched in 1984, it was the first brand in the Swedish market to offer portion-packed snus with a non-traditional snus flavor. Thirty years later, the Catch family has grown to become one of Sweden’s largest snus brands through a successful innovation effort focusing on flavoring, portion optimization and moisture content.

Nick & Johnny change style

Sweden 2014-09-29 10:00 CET

In autumn 2014, the brand concept for Nick & Johnny will be renewed in the form of a design change, a name change and recipe improvements.

World's second snus store opens in Strömstad

Sweden 2014-04-02 14:11 CET

In December 2012, Swedish Match opened the doors to the world’s first snus store on Kungsgatan in Stockholm, Sweden. It quickly became a success, with more than 70,000 visitors in the first year. Swedish Match has now decided to follow up the success with a second store in Nordby Shopping Center in Strömstad, in collaboration with Orvelins. The stores are a meeting place for all the snus users in the world, where they will be given a unique opportunity to receive personal assistance and information from competent store staff.

Swedish Match launches new snus range – General Variation

Sweden 2014-01-14 11:44 CET

The story of General began back in 1866 with the founder Johan A Boman’s search for the perfect snus. It was a search that would require four years of experimentation before he was satisfied with his recipe. Today, General is recognized as the original Swedish snus and has grown to become one of the world’s best-known snus brands. In keeping with this heritage, Swedish Match has now developed a new product range focused on sophisticated flavors, genuine craftsmanship and multifaceted enjoyment. General Variation - A flavorsome evolution of the original Swedish snus.

New look for General snus is unveiled in the US

USA 2013-10-14 12:16 CET

Smart, revolutionary new packaging for General snus was unveiled this week at the National Association of Convenience Stores (NACS) annual trade show in Atlanta, Georgia.

General introduces tailored snus

Sweden 2013-04-26 10:05 CET

General Tailored is a new, customized portion snus. The portion pouches are softer, with optimum fit and a sleeker can. This is all done to offer a tailored snus experience, down to the last detail. The flavor is classic General, but with distinct elements of bergamot.

Kardus 2012 has a fragrance of sun and sherry

Sweden 2012-09-27 13:55 CET

The tobacco in this year’s edition of Kardus is from the small village of Cincho in western Spain. As always, it has been carefully selected and handled meticulously to satisfy the demands of the most discerning snus users in Sweden. Only a few will have the opportunity to sample this exclusive edition, since only 600 packages will be released for sale, just in time for Father’s Day.

General seeks its roots with new design

Sweden 2012-09-11 11:55 CET

General is Sweden’s most widely sold snus and the brand is growing in global popularity. Following 150 years and more than 20 different packaging designs worldwide, General is introducing a new contemporary design with solid links to the brand’s history.

Nick & Johnny snus launched in Sweden

Sweden 2012-05-24 12:00 CET

In June, Swedish Match introduced the snus brand Nick & Johnny in Sweden. The brand stand out with its urban design and distinctive assortment.

Flavored launches

Norway 2012-02-20 11:03 CET

Taste is at the centre when Swedish Match Launches Radical Red Xtra Strong Chili by: Nick & Johnny and a new addition to the General Family: General Extra Strong Portion Long.

General Strong White Mini

General launches mini-snus with the strength of a normal portion

Sweden 2012-01-24 17:40 CET

General presents Strong White Mini – a portion-packed snus in mini-format with the same nicotine strength as a normal portion. The flavor has the classic General character.

Catch Collection with a big-city flavor

Sweden 2012-01-24 17:37 CET

Catch Collection will change flavors three times during 2012. The first flavor has been named Lafayette Street, inspired by the street with the same name in New York. This mini-snus has a mild tobacco character, with a flavor of spearmint, a touch of peppermint and a distinct sweetness.

Luxurious Kardus snus – a colorful tribute to Brazilian carnival

Sweden 2011-10-07 08:40 CET

This year’s version of the luxurious Kardus snus is called Carnival Blend and is a colorful tribute to Brazilian carnival, passion and pleasure. The tobacco is grown in selected plantations in southern Brazil and the flavor is from the country’s national liquor – a fruity cachaça.

Catch introduces mini-can snus with raspberry and pepper flavor

Sweden 2011-09-22 16:20 CET

Catch Collection is presenting Thrill – a mini-can snus with the flavor of sun-ripe raspberry spiced with pepper for well-rounded sweetness. Thrill will be in stores in October and will remain in snus refrigerators until February 2012, when the next flavor is introduced.

General | Snus | Green Harvest |Organic | Swedish Match | Ekologisk

Swedish Match first to launch snus made from ecologically grown tobacco

Sweden 2011-08-18 16:00 CET

General Green Harvest is the first snus to be made from ecologically grown tobacco. Green Harvest contains only tobacco from certified farmers and grown according to ecological principles. This means that no artificial fertilizers or insecticides are used.

snus|star formation|snusdosa|white|mini|general

Discreet snus in a tiny can

Sweden 2011-05-02 10:29 CET

General and Göteborgs Rapé are two of the most popular types of snus sold in Sweden. Both will now be available in even smaller cans, as snus in a mini format. The new cans will hold just as many portions as before and the snus will also be packed in an elegant star formation.

snus|still|catch collection|catch|mini white

Little snus can becomes even smaller

Sweden 2011-05-02 10:01 CET

Catch Collection Still, with a taste of violet and liquorice, made its debut in refrigerator displays in 2009. This popular snus is destined to make a comeback now that Catch consumers have voted for the three flavors that are to reappear in 2011. A significant little feature is that the snus will return in an even smaller can.

snus|star formation|snusdosa|white|mini|general

More eco-friendly snus can

Sweden 2011-05-02 09:29 CET

Swedish Match is introducing a new snus can in a mini format. The number of portion pouches will remain the same but the can will contain approximately 21 percent less plastic than the former can. As a result, Swedish Match expects to reduce its plastic consumption by approximately eight tons as early as the first year.


Low-priced snus of high Kaliber

Sweden 2011-04-11 13:25 CET

Swedish Match will be launching a modern, attractively priced alternative, Kaliber, to accommodate consumers who want high-quality low-priced snus.

New Generalsnus

Norway 2011-02-02 09:30 CET

Norway’s most popular snus, General, gains a new member of the family. Swedish Match now launches General Smooth Flavour, a new version of Norway’s bestselling snusbrand.

Catch Collection Chill, Mint Vanilla, snus, white, pouch, 2009|

Catch Collection snus favorite makes a comeback

Sweden 2011-01-28 09:30 CET

Catch Collection Chill, with a full-bodied vanilla flavor and a hint of fresh mint, is making a comeback to the refrigerator display. This snus favorite returns in response to positive comments made by users in a consumer survey.

Catch Pure Mint, white, pouch, snus, 2010

Catch Pure Mint – for a fresher flavor

Sweden 2010-10-20 09:00 CET

A fresh peppermint flavor delivered in a discrete portion-pouch that is not visible under the lip. That’s how we summarize Pure Mint – the most recent snus selection from Catch. In addition, the snus will be packaged in a fashionable metal can that can be proudly displayed.

Kardus, snus, 2010

East Indian theme for this year’s Kardus

Sweden 2010-09-30 17:30 CET

Kardus is the snus for connoisseurs. Probably the world’s most exclusive – and expensive – snus. The tobacco for this year’s edition has been picked in Java and flavored with the finest arrack. Both the flavor and the roots have their origin in Asian trade routes. We are releasing 500 boxes, just in time for Father’s Day.

General Long Sterk, pouch, snus, 2010

Snus classic in elongated version

Sweden 2010-09-24 16:00 CET

Sweden’s most popular snus brand, General, is introducing an entirely new portion format, Long. The new portions are more elongated to fit better under the lip. The flavor is the traditional General, but the recipe has been optimized to enhance the taste and reduce leakage.

New warming flavor for the dark and rain of autumn

Sweden 2010-09-08 12:00 CET

In time for the rain and harsh weather of autumn, the Catch Collection is introducing its final flavor for the year, Ease, with a combination of spicy warm ginger and fresh orange.

Red Man Moist Snuff Flavor Fresh™ Lid

USA 2010-08-18 14:05 CET

The makers of Red Man Moist Snuff announced today a revolutionary new lid that is guaranteed to lock in freshness. The brand that pioneered the foil fresh pouch more than 40 years ago continues to drive innovative packaging with the launch of the new FlavorFresh™ Lid, a packaging improvement specifically designed for Red Man Moist Snuff.

New design for Ljunglöfs Ettan

Sweden 2010-08-16 12:00 CET

Ettan snus, one of Sweden’s oldest brands, traces its roots to the early 1800s. The Ettan products will now be sold under a new design, although the contents of the cans remain unchanged and retain the same high quality that has always characterized the brand.

Norwegians prefer white portion snus. 164 percent growth.

Norway 2010-07-16 10:00 CET

Norwegian consumers have distinct preferences in selecting snus. One of the most striking trends is the growth of snus using "white-portion tehnology". Nick and Johnny Strong White, a new product by Swedish Match, is designed to meet the demand of the Norwegian consumer products.

Catch Collection Glow brightens up summer

Sweden 2010-06-07 12:11 CET

Catch Collection is the snus that is presented in different new flavors several times a year. The second variety for 2010 and the sixth in total is called Glow. It combines two summer classics in the form of elderberry in combination with lime and provides a preview of the summer’s refreshing flavor experiences.

Swedish Match launches tailor-made Snus for Norwegian Consumers

Sweden 2010-03-09 16:00 CET

Swedish Match is introducing new snus varieties 01 and 02 in Norway. These two new products are included in the ‘Lab Series’ and are specifically designed to meet the consumer desire for a modern snus that differs from other brands both in terms of taste, style and design.

Onico launches portion snus infused with ginseng and guarana

Sweden 2010-02-02 14:58 CET

The new Onico+ is infused with extracts from Ginseng & Guarana. Onico+ also provide a completely unique and refreshing flavor with hints of tropical fruits that are reminiscent of delicious Amazonian flora.

Catch Collection Mellow - infused with a taste of rhubarb

Sweden 2010-02-01 14:36 CET

Catch Collection continues to push the boundaries of taste. The new taste variety, Mellow, is probably the first snuff in the world with a taste of rhubarb.

Catch Collection Cozy - Christmas snus with a flavor of cardamom and cinnamon

Sweden 2009-11-17 14:54 CET

Christmas toffee, rice pudding, mulled wine and saffron buns: Swedish Christmas celebrations are filled with taste experiences. Here comes one more in the form of Catch Collection Cozy – a new snus with the classic Swedish Christmas flavors of cardamom and cinnamon.

Swedish Match gives 1847 a facelift

Sweden 2009-11-09 16:49 CET

Swedish Match is taking over production and sales of the 1847 brand, on license from Philip Morris. Simultaneously, the format and design of 1847, Philip Morris’s flagship product in the snus category, will be refined and its recipe enhanced.

Kardus Superior Blend 2009

Sweden 2009-11-04 09:00 CET

Air-dried tobacco from Guatemala, sun-dried tobacco from the province of Salta at the foothills of the Andes and a first-class, 23-year-old dark rum from Guatemala. These are the ingredients that form the basis of the most exclusive snus in the world – Kardus Superior Blend 2009.

Göteborgs Rapé New design – same flavor

Sweden 2009-09-15 08:22 CET

Swedish Match’s longstanding snus brand Göteborgs Rapé is appreciated by consumers as much today as when manufacturing commenced in 1919. We are now renewing the design and adding a new brand symbol - GR´.

New star in the General sky

Sweden 2009-03-09 15:10 CET

General White Portion will be the role model for can designs.

General Ekstra Sterk – now as loose snus

Norway 2009-02-02 14:55 CET

A new member of the popular General family is now being launched; a loose snus for those who want a strong tobacco flavor and more nicotine.

New Catch Collection changes flavor continuously

Sweden 2009-02-02 14:50 CET

Chill, Fresh, Still and Cozy are the new flavors to be introduced during the year.

Kardus – new vintage snus for aficionados

Sweden 2008-11-27 08:20 CET

Kardus Superior Blend is a vintage snus for the connoisseur. The ingredients in the 2008 edition include cut, air-dried tobacco from Hungary and sun-dried Kurnool tobacco from India, with the flavor enhanced by a highland single malt whisky.

Grovsnus Black – new snus with robust taste

Sweden 2008-11-04 12:44 CET

Starting this week, Sweden’s tobacconists will be offered a masculine, rich-tasting and full-bodied alternative – Grovsnus Black. As the name implies, the portions are black.

“Extreme makeover” of snus can

Sweden 2008-04-24 12:30 CET

The Nick & Johnny snus is being launched in two new flavors, East and West, in an entirely new can. The product is aimed at adult male snus users – or smokers who regard snus as an alternative to smoking – and for the first time since 1967, the can is not traditionally round, but rectangular. The inspiration for the can comes from the hood of old American sport cars.

Vertigo – a snus for women, by women

Sweden 2008-02-05 10:00 CET

Of Sweden’s approximately 1.2 million snus consumers, every fifth user is a woman. For some time, many of these women have been looking for a more modern snus – and now it’s here. Vertigo snus will be launched in the Swedish market in February.

Christmas gift of the year? Kardus - new edition of the world’s finest snus

Sweden 2007-12-14 10:00 CET

"Each year, speculation on what the Christmas gift of the year will be is keen. Kardus is definitely this year’s Christmas gift for the connoisseur who wants exceptionally exclusive snus," says Anna Lekander, Press Relations Manager, Swedish Match.

Congratulations - the round snus can is turning 40!

Sweden 2007-11-22 10:00 CET

One of the most characteristic consumer packages in Sweden is turning 40 years old. The round snus can, so common today, first saw the light of day in 1967. But at the time, it was a pretty large upheaval for diehard snus users.

Röda Lacket - constantly surprising

Sweden 2007-11-14 10:00 CET

The snus Röda Lacket is changing design and being launched with 21 different tops and ten different banderoles. The design is based on an illustration that has been cut apart. Each part has then become a can top or banderole - with constantly changing patterns.

General Sterk – powerful newcomer to General family in Norway

Norway 2007-11-12 10:00 CET

Norway’s largest snus brand has now been supplemented with General Sterk, a snus product in a white-portion format. This production technique has been developed by Swedish Match and results in a gently dryer pouch product with a longer-lasting taste.

Swedish Match Launches Kronan Snus in Sweden

Sweden 2005-12-02 16:11 CET