• Skip to main content
  • Go to main navigation
  • Go to language selector
SearchFree text

Swedish Match
  • svenska
Close
  • Swedish Match websites

    • Image Bank
    • Swedish Match Brasil
    • Swedish Match Industries
    • Snus and Match Museum
  • Brand websites

    Smokefree

    • Swedish Match e-commerce service (SE)
    • Swedish Match e-commerce service (CH)
    • Swedish Match e-commerce service (NO)
    • General (US)
    • Longhorn (US)
    • Pinkerton Tobacco
    • Niqo Co.

    Lights

    • Cricket
    • Nitedals
    • Redheads
  • Other

    • Swedish Match Denmark
    • The Solstickan Foundation (SE)
  • Our company More Less

    Our company

    • Operating locations
    • Vision and strategy
    • Markets More Less
      • Our product categories and markets
      • Trends
    • Company history More Less
      • Svenska Tobaks AB
      • Svenska Tändsticks AB
      • Swedish Match AB
    • Corporate brand
  • Our business More Less

    Our business

    • Smokefree More Less
      • Nicotine products and regulations
      • History of snus
      • Snus production
      • Ingredients in snus
    • Cigars More Less
      • History of cigars
    • Lights

    Snus production

  • Corporate Governance More Less

    Corporate Governance

    • Annual General Meeting More Less
      • AGM address and minutes
      • Auditors
      • Articles of association
    • Board of Directors
    • Management
    • Corporate Governance reports
    Participants at the AGM

    Annual General Meeting

  • Sustainability More Less

    Sustainability

    • Sustainability strategy
    • Goals and progress
    • Our contribution to the UN SDGs More Less
      • UN SDGs aligned with our focus areas
      • UN SDGs beyond our focus areas
    • Strategy and organization
    • Materiality assessment More Less
      • Other topics outside our focus areas
      • Sustainable Tobacco Program
    • Value chain
    • Code of Conduct More Less
      • Supplier Code of Conduct
    • Focus areas More Less
      • Improve public health
      • Ensure ethical business practices
      • Reduce environmental impact
      • Human rights in our supply chain
      • Equal opportunity
    • Risk management
    • Sustainability reporting
    • Sustainability FAQ
    • Sustainability contacts
  • Investors More Less

    Investors

    • The share More Less
      • Per share data
      • Share capital development
      • Dividend information
      • Share holdings
    • Calendar
    • Presentations
    • Financial reports More Less
      • Interim reports
      • Annual reports
    • Financial tables More Less
      • Income statement
      • Balance sheet
      • Cash flow analysis
      • By product segment More Less
        • Sales
        • Operating profit
        • Operating margin
      • Key ratios
      • Statement of comprehensive income
    • Debt information More Less
      • Debt sources of financing
      • Debt programs
      • Outstanding bonds
      • Credit rating
    • IR contacts
    • Information on cash offer announcement by PMI
    • To the minority owners of Swedish Match AB
  • Media More Less

    Media

    • Press releases and news
    • Images More Less
      • Swedish Match logotype
    • Videos
    • Pressroom smokefree products
    • Media contacts
  • Snus and health More Less

    Snus and health

    • Our standpoint
    • The Swedish Experience
    • Research on snus
    • Smoking cessation
    • GOTHIATEK® More Less
      • GOTHIATEK® standard
    • Snus and the Swedish Food Act
    • Nicotine More Less
      • Nicotine labeling of Swedish Match products
      • Snus, nicotine and nicotine addiction
    • Tobacco use More Less
      • Tobacco use in figures
    GOTHIATEK® Quality standard

    Swedish Match quality standard

  • Career More Less

    Career

    • Employee strategy
    • Our culture More Less
      • Employee surveys
    • Work environment
    • Diversity and non-discrimination
    • Competence development
    • Compensation and benefits
    • What we do
    • Vacant positions
    • Student
    • HR contacts
    employees

    Vacant positions

Our websites
Language:
  • English
  • svenska
Our company
  • Operating locations
  • Vision and strategy
  • Markets
  • Company history
  • Corporate brand

Corporate brand

Swedish Match pursues a distinct House of Brands strategy. Under a joint umbrella, the Company has collected market-leading product brands in each particular line of business.

To a great extent, the content and value of the Corporate brand Swedish Match derive from the positioning and value of the constituent product brands. At the same time, Swedish Match uses its Corporate brand as an endorsement in consumer marketing. This is done in an effort to enhance the product brands, particularly in such areas as quality, security, innovation and social responsibility.

Swedish Match is primarily a distinct Corporate brand. The aim of the brand strategy is to position Swedish Match as the smokefree leader: a responsible and credible community player characterized by an international presence, strong culture and great power of innovation.

In the capital market, Swedish Match is a strong and well-positioned financial brand. For example, the share has one the highest percentage of foreign ownership on the Swedish stock market. Swedish Match is also communicated actively to the recruitment market, thus creating a strong employer brand.

Swedish Match for…

  • consumers - Swedish Match aims to maintain good quality and a broad offering to satisfy consumers requests;
  • employees - Swedish Match aims to develop and retain the competent personnel the Company employs and to have sound workplace practices. Swedish Match provides an international environment with a broad range of opportunities and work assignments;
  • society - Swedish Match promotes innovation and knowledge and share it’s knowledge and insights to stimulate a dialogue and understanding of the Swedish Match products and business operations. 

More information

  • Download the Swedish Match
    logotype

Related documents

  • Swedish Match Corporate Identity Manual

Share

Share Facebook Share Twitter Share Linkedin

Share this page by email

Incorrect email
Incorrect email
Home / Our company / Corporate brand
Page updated Jan 25, 2023

Contact us

  • IR contacts
  • Media contacts
  • Sustainability contacts
  • HR contacts
  • Consumer contact
  • Web contact

Find us

  • Headquarters
  • Sales office
  • Factory
  • Distribution
  • Store
  • Research & Development
  • All addresses
Map

Corporate headquarters

Phone: +46 10 13 93 000

Sveavägen 44
SE-118 85 Stockholm

Corporate headquarters
Swedish Match

Swedish Match AB
SE-118 85 Stockholm

Phone +46 10 13 93 000
Corporate reg no. 556015-0756
contactus@swedishmatch.com

About the website

  • Sitemap
  • Site policy
  • Privacy notice
  • Information about cookies
  • Legal responsibility

Find information

  • Search
  • FAQ
  • Archive
  • Glossary

Subscription services

  • Subscription service
  • RSS

Follow us

Facebook Twitter Linkedin