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Swedish Match
SWMA Dec 5, 2019
5:29 PM CET
- 0.2 % 451.30 SEK
The share
  • svenska
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  • Swedish Match websites

    • Image Bank
    • Swedish Match Brasil
    • Swedish Match Industries
    • The Solstickan Foundation (SE)
    • The Snus & Match Museum
  • Brand websites

    Snus and moist snuff

    • Swedish Match e-commerce service (SE)
    • Swedish Match e-commerce service (CH)
    • General Snus (US)
    • Longhorn Moist Snuff (US)
    • Timber Wolf Snuff (US)
    • ZYN

    Lights

    • Cricket
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    • Redheads
  • Our company More Less

    Our company

    • Our company in brief More Less
      • CEO comment
      • Financial fact sheet
    • Vision and strategy More Less
      • Financial policy
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      • Our markets
      • Local differences for smokeless products
      • Trends
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      • Operating locations
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      • Svenska Tobaks AB
      • Svenska Tändsticks AB
      • Swedish Match AB
    • Corporate brand
    Lars Dahlgren

    CEO comment

  • Our business More Less

    Our business

    • Snus and moist snuff More Less
      • Market development
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      • History of snus
      • Snus production
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      • Market development
      • History of cigars
      • History of chewing tobacco
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      • Market development
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    • Outlook and risk factors
    Snus production - General Original Portion

    Snus production

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    Corporate Governance

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        • AGM 2019
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    Participants at the AGM

    Annual General Meeting

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    Sustainability

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      • Sustainability organization
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    • Improve public health
    • Ensure ethical business practices
    • Support equal opportunity
    • Reduce greenhouse gases
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    Investors

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        • Annual report 2018
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        • Sales
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    Media

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      • Swedish Match logotype
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    • Media contacts
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    Snus and health

    • Our standpoint
    • The Swedish Experience
    • Research on snus
    • Smoking cessation
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      • GOTHIATEK® standard
    • Snus and the Swedish Food Act
    • Nicotine More Less
      • Nicotine labeling of Swedish Match products
      • Snus, nicotine and nicotine addiction
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      • Tobacco use in figures
    GOTHIATEK® Quality standard

    Swedish Match quality standard

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    Career

    • Employee strategy
    • Our culture
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    • What we do
    • Meet our employees
    • Vacant positions
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    Image of employees

    Vacant positions

Our websites
Language:
  • English
  • svenska
Our company
  • Our company in brief
  • Vision and strategy
  • Markets
  • Organization
  • Company history
  • Corporate brand

Corporate brand

Swedish Match pursues a distinct House of Brands strategy. Under a joint umbrella, the Company has collected market-leading product brands in each particular line of business.

To a great extent, the content and value of the Corporate brand Swedish Match derive from the positioning and value of the constituent product brands. At the same time, Swedish Match uses its Corporate brand as an endorsement in consumer marketing. This is done in an effort to enhance the product brands, particularly in such areas as quality, security, innovation and social responsibility.

Swedish Match is primarily a distinct Corporate brand. The aim of the brand strategy is to position Swedish Match as the smokefree leader: a responsible and credible community player characterized by an international presence, strong culture and great power of innovation.

In the capital market, Swedish Match is a strong and well-positioned financial brand. For example, the share has one the highest percentage of foreign ownership on the Swedish stock market. Swedish Match is also communicated actively to the recruitment market, thus creating a strong employer brand.

Swedish Match for…

  • consumers - Swedish Match aims to maintain good quality and a broad offering to satisfy consumers requests;
  • investors - Swedish Match will continue its drive for good financial performance, solid and sustainably profitable operations and high business ethics and moral;
  • employees - Swedish Match aims to develop and retain the competent personnel the Company employs and to have sound workplace practices. Swedish Match provides an international environment with a broad range of opportunities and work assignments;
  • society - Swedish Match promotes innovation and knowledge and share it’s knowledge and insights to stimulate a dialogue and understanding of the Swedish Match products and business operations. 

More information

  • Download the Swedish Match
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Related documents

  • Swedish Match Corporate Identity Manual

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Home / Our company / Corporate brand
Page updated Apr 28, 2016

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Corporate headquarters

Phone: +46 10 13 93 000

Corporate headquarters
All addresses
Swedish Match

Swedish Match AB
SE-118 85 Stockholm

Phone +46 10 13 93 000
Corporate reg no. 556015-0756
contactus@swedishmatch.com

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