The Swedish Match organization comprises three divisions and the Corporate functions. Swedish Match operates in eleven countries and our products are sold across the globe.
Flexible and innovative, Swedish Match works to have the right strategy, people, competencies, products, and structure in place in order to rapidly meet changing market conditions.
Corporate functions provide services to Swedish Match’s divisions. Corporate functions include finance, business control, legal, IR, sustainability, scientific affairs, communications and public affairs, procurement, IT, central HR, as well as a distribution function. Swedish Match's head office is located in Stockholm, Sweden.
Europe Division is responsible for the snus and smokeless businesses in Sweden, Norway and Denmark, including development, manufacturing, marketing, and sales. The division is also responsible for marketing smokeless tobacco products and nicotine pouches in the rest of Europe. In addition, Europe Division manufactures snus and nicotine pouches for markets outside of Europe which are sold by other divisions within Swedish Match. Europe Division is responsible for developing new smokeless products and adapting the existing product portfolio. Focus is on strengthening the Company’s position in the smokeless category and growing the category through efficient sales processes, marketing activities, and product development. The head office is located in Stockholm, Sweden.
US Division is responsible for the sales and marketing for its smokeless and cigar businesses in the US. For all products except snus, the division is also responsible for both the supply chain and manufacturing of cigars, chewing tobacco, moist snuff, and nicotine pouches for the US market. The division also focuses on building the category for snus and nicotine pouches without tobacco in this home market. The head office is located in Richmond, Virginia, US.
Lights Division markets matches and lighters throughout the world and is responsible for the manufacturing of these products. The division also sells complementary products sourced from third party manufacturers, mainly to the Brazilian market. Lights Division has its own sales forces in Brazil and Turkey as well as a wide network of distribution partners worldwide. Distribution of certain other Swedish Match products is handled through the distribution networks of Lights Division. The head office is located in Stockholm, Sweden.