Swedish Match operates in eleven countries and our products are sold across the globe.

With a flexible and innovative approach, Swedish Match always works to have the right strategy, people, competencies, products, and structure in place in order to rapidly meet changing market conditions.

Swedish Match organization consists of three divisions and the Corporate functions. The head office, where the CEO and Group staff functions are based, is located in Stockholm. Production units are located in: Brazil, Denmark, the Dominican Republic, the Netherlands, the Philippines, Sweden, and the US.

President & CEOCorporate functionsEurope DivisionUS DivisionLights Division

Corporate functions

Corporate functions include finance, business control, legal, IR and corporate sustainability, scientific affairs, communications and public affairs, procurement, IT, central HR, as well as a distribution function. The Corporate functions provide services to Swedish Match’s divisions. Swedish Match's head office is located in Stockholm, Sweden.

Europe Division

Europe Division is responsible for the snus and smokeless businesses in Scandinavia, including development, manufacturing, marketing, and sales. The division is responsible for expanding into certain new export markets, including sales of chew bags in Europe. The Europe Division also manages the supply for the Group’s smokeless products outside of Scandinavia, which includes snus, moist snuff, and chewing tobacco sold in the US as well as chew bags sold in Europe and nicotine pouches without tobacco sold in both Sweden and the US. In addition, Europe Division is responsible for developing new smokeless products and improving the current product portfolio. Focus is on strengthening the position in the smokeless category and growing the category in Scandinavia through efficient sales processes, marketing activities, and product development as well as expansion into certain new export markets. The head office is located in Stockholm, Sweden.

US Division

US Division is responsible for sales and marketing of snus, moist snuff, chewing tobacco, and nicotine pouches without tobacco in the US. The US Division also has the full responsibility for US mass market cigars, including sales and marketing, as well as the supply chain. US Division’s focus is on the sales process, brand marketing, trade category management and go-to-market strategies in order to secure quality distribution and expand the share of market for the Company’s products in the US. The US Division also focuses on building the category for Swedish snus and nicotine pouches without tobacco in the US and Canada. For the US mass market cigars and chewing tobacco categories, the continued focus is on profitability and value creation. The head office is located in Richmond, Virginia, US. 

Lights Division

Lights Division manufactures and markets matches and lighters throughout the world with production units in Brazil, the Netherlands, the Philippines and Sweden. The division also sells complementary products sourced from third party manufacturers, mainly in the Brazilian market. Lights Division has its own sales forces in Brazil and Turkey as well as a wide network of distribution partners worldwide. The head office is located in Stockholm, Sweden.