Stakeholder dialog and materiality analysis
We engage with our prioritized stakeholders, including but not limited to our employees and investors, as part of our normal way of doing business.
Through internal channels, such as townhall meetings and intranet communications, we share examples of where we are and where we can make a difference in our focus areas. We also meet with sustainability representatives of various shareholders, to learn more about their issues, and to help them to better understand our efforts and rationale.
The most recent materiality analysis, conducted in 2016, forms the basis for our identified focus areas. The process was directed by the Group Management Team (GMT). Key internal stakeholders, representing all divisions, as well as external stakeholders and expertise provided input to the analysis. Relevant sustainability frameworks1) were consulted in the process to define the issues that are material to Swedish Match. Materiality was assessed based on the severity of issues in the global context, the Company’s actual impact, our potential to directly or indirectly influence the issue, as well as its impact on the long term viability of our business.
1) Frameworks referred to include the UN Sustainable Development Goals, the UN Global Compact, the UN Guiding Principles on Business and Human Rights, and the GRI Standards framework.