• Skip to main content
  • Go to main navigation
  • Go to language selector
SearchFree text

Swedish Match
SWMA Mar 2, 2021
5:29 PM CET
- 0.4 % 616.00 SEK
The share
  • svenska
Close
  • Swedish Match websites

    • Image Bank
    • Swedish Match Brasil
    • Swedish Match Industries
    • The Solstickan Foundation (SE)
    • The Snus & Match Museum
  • Brand websites

    Smokefree

    • Swedish Match e-commerce service (SE)
    • Swedish Match e-commerce service (CH)
    • General (US)
    • Longhorn (US)
    • Timber Wolf (US)
    • ZYN

    Lights

    • Cricket
    • Nitedals
    • Redheads
  • Other

    • Swedish Match Denmark
  • Our company More Less

    Our company

    • Our company in brief More Less
      • CEO comment
    • Vision and strategy More Less
      • Financial strategy
      • Sustainability strategy
      • Acquisitions and divestments
    • Markets More Less
      • Our markets
      • Smokeless products worldwide
      • Trends
      • Global tobacco market
    • Organization More Less
      • Operating locations
      • Employees
    • Company history More Less
      • Svenska Tobaks AB
      • Svenska Tändsticks AB
      • Swedish Match AB
    • Corporate brand

    CEO comment

  • Our business More Less

    Our business

    • Smokefree More Less
      • Market development
      • Nicotine products and regulations
      • History of snus
      • Snus production
      • Ingredients in snus
      • History of chewing tobacco
    • Cigars More Less
      • Market development
      • History of cigars
    • Lights More Less
      • Market development
    • Value chain
    • Risk management
    • Outlook and risk factors

    Snus production

  • Corporate Governance More Less

    Corporate Governance

    • Annual General Meeting More Less
      • Annual General Meeting More Less
        • AGM 2020
        • AGM 2019
        • AGM 2018
      • Nominating Committee
      • AGM address and minutes
      • Dividend and financial policy
      • Auditors
      • Articles of association
    • Committees More Less
      • Remuneration Committee
      • Audit Committee
      • Disclosure Committee
    • Board of Directors More Less
      • About the Board
      • Activities of the Board of Directors
      • Compensation to Board
    • Management More Less
      • About the management
      • Guidelines for executive remuneration
      • Management compensation More Less
        • Incentive plans
    • Insider shareholding
    • Corporate Governance reports More Less
      • Internal control
    Participants at the AGM

    Annual General Meeting

  • Sustainability More Less

    Sustainability

    • Sustainability at Swedish Match More Less
      • Sustainability organization
      • Stakeholder dialog and materiality analysis
      • Our contribution to the UN SDGs
    • Improve public health
    • Ensure ethical business practices
    • Equal opportunity
    • Reduce greenhouse gases
    • Reduce waste
    • Eliminate child labor
    • Code of Conduct More Less
      • Group Principles on Communication
      • Group Principles on Environmental Management
      • Supplier Code of Conduct
    • Sustainability reporting More Less
      • Sustainability reporting archive
    • Sustainability FAQ
    • Sustainability contacts
  • Investors More Less

    Investors

    • The share More Less
      • Per share data
      • Shares outstanding
      • Share capital development
      • Share holdings More Less
        • Largest shareholders
      • Dividend information
      • Analysts and estimates
      • Indicies
    • Follow our journey
    • Calendar
    • Financial reports More Less
      • Interim reports
      • Annual reports More Less
        • Annual report 2019
        • Annual report 2018
        • Annual report 2017
    • Financial tables More Less
      • Income statement
      • Balance sheet
      • Cash flow analysis
      • By product segment More Less
        • Sales
        • Operating profit
        • Operating margin
      • Key ratios
      • Statement of comprehensive income
    • Presentations More Less
      • Webcasts and audiocasts
    • Debt information More Less
      • Debt sources of financing More Less
        • Debt programs
        • Outstanding bonds
      • Credit rating
      • Financial risks
    • IR contacts
  • Media More Less

    Media

    • Press releases and news
    • Images More Less
      • Swedish Match logotype
    • Videos
    • Pressroom
    • Media contacts
  • Snus and health More Less

    Snus and health

    • Our standpoint
    • The Swedish Experience
    • Research on snus
    • Smoking cessation
    • GOTHIATEK® More Less
      • GOTHIATEK® standard
    • Snus and the Swedish Food Act
    • Nicotine More Less
      • Nicotine labeling of Swedish Match products
      • Snus, nicotine and nicotine addiction
    • Tobacco use More Less
      • Tobacco use in figures
    GOTHIATEK® Quality standard

    Swedish Match quality standard

  • Career More Less

    Career

    • Employee strategy
    • Our culture
    • Work environment
    • Diversity and non-discrimination
    • Competence development
    • Compensation and benefits
    • What we do
    • Meet our employees
    • Vacant positions
    • Student
    • HR contacts
    Image of employees

    Vacant positions

Our websites
Language:
  • English
  • svenska
Media
  • Press releases and news
  • Images
  • Videos
  • Pressroom
  • Media contacts
Swedish Match's logo
News; Nov 2, 2009 CET

Swedish Match rewarded for successful employer branding effort

In Universum’s annual career survey, which lists Sweden’s most attractive employers from the viewpoint of economists and engineers, Swedish Match was voted Newcomer of the Year by 11,000 sought-after young professionals.

“The career survey involves attracting sought-after young professionals. It is particularly gratifying to be voted Newcomer of the Year, which confirms the effectiveness of the concepts and strategies used in our employer branding efforts,” says Roine Nygren, HR Director for the Smokefree Division Supply chain.

Intuition and hard work

In Universum Communication’s career survey, about 11,000 individuals under 40 years, with up to eight years of work experience after completed academic studies, responded to questions about their attitudes to work life and careers and listed the employers they would prefer to work for.

Swedish Match was nominated in the Newcomer of the Year category, along with Fabege, the Swedish Financial Supervisory Authority and SaaB. Universum Communication’s reasons for selecting Swedish Match were as follows:

 

“The Newcomer of the Year has, in a short time, succeeded in achieving clear and strong results in the Young Professionals target group. The winner was able to intuitively highlight its own young professionals, which, in a distinct and exciting manner encouraged the Young Professionals group to perceive the company as an attractive future employer. Understanding the significance of employer branding was further established on several different levels in the company, which generated a clear and strong commitment to the issue. Through its hard work on employer branding, the winner demonstrated the considerable latitude of the opportunities and fields of operations that exist in the company, which expanded the recruitment base for the winner in the Young Professionals target group.”

Creating an image

Universum’s survey showed that image and a strong brand are more important than in the past in the search for a suitable employer. Salary and development opportunities are still assigned high priority but future talents are placing more emphasis on an employer’s good reputation.

Maja Fingalsson, HR Director of Scandinavia Sales, comments on Swedish Match’s employer branding work in recent years.

“The successes are the result of a steady effort that commenced in autumn 2007. In order for the brand to be perceived as strong, the company’s own view must match that of the world around us. The starting point was that we had a very strong identity, but an unclear image. Transparency and honesty are important,” says Maja.

To increase awareness of the company, Swedish Match participated in Åre Skiweek, where a number of companies assembled to meet students and talk about their companies. Another strategy was to become visible in such target-group-coordinated channels as Universum’s various university magazines and supplements to the daily press.

“During 2010, we will continue our successful employer branding effort and strengthen the brand internally and externally,” says Roine. “We have and will continue to recruit the best. If we, as a tobacco company, must fight for future young professionals, we will have to clearly demonstrate the opportunities that we as an international Group can offer in terms of career paths both internationally and nationally.”

Read more at: www.universum.se.


 

Written by:
Linda Johansson

Emmett Harrison

Emmett Harrison

Senior Vice President Investor Relations
Email
+46-70-9380173
Download vcard

Related documents

  • Presentations
  • Our company
  • CEO comment
  • Annual General Meeting

Share

Share Facebook Share Twitter Share Linkedin

Share this page by email

Incorrect email
Incorrect email
Home / Media / Press releases and news /

Contact us

  • IR contacts
  • Media contacts
  • Sustainability contacts
  • HR contacts
  • Consumer contact
  • Web contact

Find us

  • Headquarters
  • Sales office
  • Factory
  • Distribution
  • Store
  • Research & Development
  • All addresses
Map

Corporate headquarters

Phone: +46 10 13 93 000

Sveavägen 44
SE-118 85 Stockholm

Corporate headquarters
Swedish Match

Swedish Match AB
SE-118 85 Stockholm

Phone +46 10 13 93 000
Corporate reg no. 556015-0756
contactus@swedishmatch.com

About the website

  • Sitemap
  • Site policy
  • Privacy Notice
  • Information about cookies
  • Legal responsibility

Find information

  • Search
  • FAQ
  • Archive
  • Glossary

Subscription services

  • Subscription service
  • RSS

Follow us

Facebook Twitter Linkedin

We use cookies in order to provide you with the best user experience. By using our website, you agree to the use of cookies. If you want to learn more, click here.

Close